How To Market Your Business When Going Digital

Digital marketing is one of the most important aspects of any business. The digital world has grown to be a powerful marketing tool, and you must be using it in your favor. As an entrepreneur or small-business owner, there are many ways to market your company without spending much money. 

Let’s discuss how you can use digital marketing to grow your business and take advantage of free promotional tools.

How Important is Digital Marketing For Your Business?

Understanding digital marketing is an excellent place to start. Digital marketing, also known as online marketing, consists of using various forms of new and traditional media such as the internet or social networks to spread the word about your business through advertising campaigns. Most digital entrepreneurs hire a professional marketing company to take care of these tasks to focus on growing the business or venturing into other channels for growth.

Why Is Marketing Important?

Marketing can be challenging for small businesses because it typically takes money out of the company’s pockets to invest in this type of work. However, when done correctly, digital marketing has many benefits that are worth exploring further:

  • It generates leads more quickly than any other lead generation channel
  • Increases customer retention rates by up to 20%
  • Boosts traffic on websites which increases revenue per visitor
  • Builds credibility with potential customers who may not have heard about your company yet
  • Generates more sales opportunities by using a variety of tools like social media, emails, and blogs
  • Builds brand awareness which leads to increased conversion rates and better search engine rankings

Giving potential customers the ability to research you will help increase customer conversion rates because they can decide what’s right for them before choosing your business over another competitor with less information available on their website.

Making Use of Free Promotional Tools

One great way to use digital marketing is by utilizing free promotional tools available on social media, like Facebook and Twitter. Social media allows small-business owners to reach a wider audience than they would have with traditional methods such as print advertisements, radio ads, or even word of mouth alone.

When you post something on your company’s social media page, it also has the potential for being shared, again and again, thanks to the power of other people sharing it through their pages. The benefits of using this type of digital marketing include:

  • Reaching new customers.
  • Getting feedback from your existing customers.
  • Building engagement with your followers or fans (those who follow you).
  • Creating brand awareness.

Another way to market your business when going digital is by using email marketing. This involves sending out emails of the same content, message, or advertisement in the hopes that people will click on it and be brought back to your site where they can purchase a product or service from you. The benefits are:

  • Reaching customers who may not have found you otherwise;
  • Having an archive of past messages for future use if needed;
  • Involving followers with regular communications.

There are many other ways to utilize digital marketing tools for small businesses beyond social media and email advertising. This includes blog posts, infographics (which are images accompanied by text), video clips, sharing links through RSS feeds/newsletters, etc.

Tips On How To Market Your Business Effectively

Going digital nowadays is not an easy choice for any business. With all the companies out there, it can be hard to keep up with marketing your own company when you move from a brick-and-mortar store to online sales only. Follow these tips on how to market your business effectively in this new digital world:

  • Research the latest trend to know which platforms are at their height of popularity, which is falling off the radar and struggling to gain traction.
  • Use social media channels where users are converging in large numbers already because they’re popular places people go to get their information.
  • Remember, you’ve got to be in the right social media networks for your business
  • Make sure the content you’re posting is fresh. You don’t want customers who found you on LinkedIn to find out about your special offers through Facebook two months ago.
  • Don’t forget social media ads: They’re quick, easy, and provide good ROI if used correctly.
  • End with an opt-in box on your blog posts and product pages—give people the opportunity to join your email list from one click so that they don’t have to remember or go through hoops for you to contact them later about a special offer.
  • Make sure the site is mobile-friendly for complete accessibility and convenience.

Final Words

Promoting your business is as easy and affordable as having a marketing strategy in place. Knowing what to do, where to put it, and how often will be the key to your company’s success. With these tips, you’re sure to have fewer problems than others who don’t know what they’re doing now that everything has gone online only. So follow our guide and get started today!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.