How To Grow Your Dental Practice
Most people dislike going to the dentist. It is easy to understand why. Dentists probably don’t enjoy going to see the dentist. Still, it’s a necessary health visit to make, so if you are a dental practitioner concerned about your possibly scanty customer base, then there are several things you can do to grow your practice.
The first thing you need to do is ensure you are foremost considerate of your local market. Unless you have some sort of relationship or intimate rapport with them, no one is driving thousands of miles just to have their teeth checked. Therefore, when preparing all your advertising material, confining your reach within your local area is not limiting, but is a smart approach.
One action that you might underestimate is giving customers reminders for appointments. Use email and phone calls to reduce patient cancellations and no-shows. It might surprise you just how much money you are leaving on the table by not paying attention to this one detail. These are customers you already have, they just need a reminder now or then to fill their appointment.
Another thing you need to do is make sure you have a specific local demographic that you are targeting. Are you catering to the entire family, mainly the kids or just Dads? Do you have some offerings that give any of these groups special or limited-time discounts? Make sure you have this decided so that prospective customers can become attracted to your business even before you start pitching to them. If you want to fully take that route, you may want to make a particular demographic your unique selling point. You can even adjust your decor and physical environment to facilitate this orientation. For instance, if you are targeting kids and parents, you can make the decor colorful and fun and possibly offer toys for children while they wait.
Also, whenever you create ads, ensure it is easy for prospective customers to follow-through. This is especially important when designing your online advertising. Make sure your call to action facilitates a quick and simple call or email to make an appointment. Otherwise, it will be difficult to convert those who see your ads from just viewers to paying customers.
Remember, referrals are the best kind of marketing there is. Ensure that your service is impeccable from the first client. If your current customers are satisfied, they are likely to share that with their contacts. The best thing that can happen is that their contacts turn into more paying customers for you. Of course, you can involve review sites like Yelp as well. Maintaining a good reputation both on and offline is the best policy.
Finally, top dentists know not to underestimate the power of traditional forms of marketing, especially within your local range. Actual flyers, email lists, and newsletters will keep you in constant communication with clients. Also, think about getting involved in local community events so that your prospective customers can get to know, like and trust you.