How to Find the Unique Voice of Your Business Blog and Build Brand Identity
Marketing is a powerful tool for all businesses regardless of the size or industry that the business is in. Where it used to be that the focus was on traditional forms of marketing and advertising, such as newspaper and magazine ads, mailers, and radio spots, times have changed drastically. Today, a robust marketing plan is one that considers both the offline and online steps a business can be taking. Let’s face it, we live in a digital age and with that said, online forms of marketing are some of the most powerful tools at a company’s disposal.
One such marketing tool that businesses are embracing and seeing real results from is blogging. Blogging is a great way to carve a niche for the company in the industry, set it apart as an industry expert, and really build the brand’s identity. With that said, there is more to blogging than just slapping some paragraphs together and calling it a day.
If you want to make sure to start a blog the right way, then you’re going to want to read on. Here we’ll take a look at how you can go about finding that unique voice for your blog that not only builds your brand’s identity but also strikes a chord with readers who are potential customers/clients.
Be Specific About Your Blog’s Purpose
Before you even start your first blog, you need to figure out the direction and purpose of your blogging. What is it that you hope to accomplish with your blog? What is the information you want to be able to convey to readers? As you start to think about your reason for blogging, it will help make things clear in terms of the topics you choose. Everything you write about has to address your initial reason for blogging.
This step alone will help to set you apart from your competition. Your answer to why you are blogging is unique to your company; so as long as you stay true to it, then you will be forging your own path.
The Blog Should Reflect the Voice of Your Company
The tone that you use in your blog should be reflective of the tone your company sets. The blog is really just an extension of your company, so it needs to flow and make sense. Readers should be able to get a clear picture of what your company stands for just by the tone you use in the blog.
A great tip is to create a style guide before you start blogging. This is a blueprint that you can follow and will help to ensure there is consistency across the board.
Allow Personality to Come Through
When you think about blogs you’ve read in the past, those that stand out typically had real personality to them. Letting your personality come through in your writing will help your blog to connect with readers. You can use humor, honesty, wittiness, frankness, or any other type of voice that fits your brand and the writing.
Keep the Focus on the Readers
The final tip is to make sure you are keeping the focus on the readers and appealing to their interests at all times. A successful blog is one that feels like a conversation. It needs to feel engaging, personal, and have the ability to answer questions that a reader has. Provide them with information they care about and want to know more about.
Be Prepared to Spend Time Perfecting It
Finding a unique voice for your blog and then building the company’s brand identity isn’t something that happens overnight. Instead it’s a matter of planning out your blogs, staying true to the mission of the blogs, and finding that perfect tone that resonates with your readers.