How to Build a Better Relationship with Your Ecommerce Agency

Working with an ecommerce agency can provide a variety of useful skills and resources to help you develop your overall contribution as a business. Not only can it save your team time but by outsourcing the work to specialized agencies who have years of expertise in this field, you can achieve significantly better engagement and ROI as a result.  

When so much trust is placed within your chosen agency, it’s imperative that you have a strong relationship with them, to ensure harmonious working and successful results.

If you’d like to know more about investing in an expert ecommerce agency, or you simply wish to build a better relationship with your existing one, here are some helpful tips and tricks to get the most out of your partnership.

Brush up on your knowledge

It’s important to map out a solid plan of what you want to get out of your ecommerce agency, which means carefully calculating and implementing a strategy with them. It’s also important to consider any web design and development skills you wish to change and improve on. Remember that your ecommerce agency can provide expert insight and knowledge that will be of huge value to you – trust their advice when it comes to specific decisions or suggestions that they feel you should incorporate.

Open Communication

Communication is the key to any strong relationship. If you have any issues or troubles that crop up, it’s always better to address these openly, the moment they arise. This helps to smooth out any bumps in the road efficiently instead of waiting for problems to potentially worsen if left unresolved. In a recent survey, 33% of employees said a lack of open, honest communication has the most negative impact on employee morale. No matter what you may encounter along your ecommerce journey, both your team and your ecommerce agency will always benefit from full transparency and open communication when it comes to achieving your goals.

Set clear targets and deliverables

It’s important to make sure everyone is working towards the same goal and that means setting clear targets and deliverables. Communicate clearly with your ecommerce agency from the onset about what your expectations are. Be sure to set realistic deadlines for each deliverable. Although you may have high ambitions for new projects and campaigns, ask yourself if you have given your agency a realistic time frame in which to achieve it. Rushing work only leads to inconsistent results. Setting obtainable objectives will yield better results overall.

Give praise and recognition

As with any task that is asked of us, it’s true that a little praise goes a long way. According to a study by the Institute of Leadership and Management into what makes workers most productive, out of 1000 UK workers, 31% said that  ‘more praise’ and ‘a greater sense of being valued’ was their top priority. The same applies to agencies you partner with. The way you treat your agency can have a huge outcome on the results you get from them. Ensure that your praise is always tied to specific examples of work so that it feels more authentic.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.