Here’s Why Cybersecurity is Important for Your Small Business

Cybersecurity threats are real, more real than ever before. With increasing numbers of cyber hacks occurring more frequently and more widespread, now really is the time to be ready. 

Larger organizations were once the target for cyber hacks; however, with vulnerability identified amongst small to medium businesses in terms of lack of understanding or investment, those on the receiving end at an increasing rate year on year. 

According to Verizon 2021 Data Breach Investigations Report (DBIR), “Last year, small organizations accounted for less than half the number of breaches that large organizations showed. This year, unlike most political parties, these two are less far apart with 307 breaches in large and 263 breaches in small organizations.”

Protection for Customers, Employees, Suppliers, and the Business

Cybersecurity experts are entirely focused and trained with protection in mind. It’s what makes them perfect for the job in ensuring that cyber threats have minimal impact on the day-to-day running and wellbeing of your business, your employees, and of course, your customers. 

Beyond any financial impact, losing the trust of your customers can be devastating to your business, and statistics show that up to 60% of small businesses close within 6 months of a cyber attack

Peace of Mind

The burden of the potential devastation that a cyber attack could have upon your business can be immediately relieved by turning to cybersecurity experts. Up to date information and technologies are within their remit. 

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You don’t have to worry about whether you’re at the top of your game when it comes to cybersecurity as long as you have an expert working with you. 

You can maintain focus on managing your business and what you do best, all with the knowledge and security of knowing that you’re protected as best you possibly can be. 


When it comes to Cybersecurity, proactivity must be at the core of your strategy. Reactivity is a must, of course; however, it is beyond crucial that you grow with ever-changing cybersecurity measures to future-proof your business. 

Like the above point, cybersecurity experts can give you this future-proofing peace of mind, so use it!

Stay Ahead of the Competition

Industry-specific cyber hacks are not uncommon. In fact, they are widespread. 

If you lag behind your competition when it boils down to cybersecurity, you are opening yourself and your business up to a whole host of problems when your competitors seem to have everything in hand. 

This can not only damage your reputation but also crush any industry dominance you may have once had, allowing your competition to mop it up. 

Protect your #1 asset: business data

The business data is business-critical. Could you continue to function as a business without any of your data? Doubtful. Cybersecurity is paramount to ensuring this number one asset of business data is protected at all costs. Without it, the impact on your business could be critical. 

Cybersecurity is critical, especially for small businesses that can be financially impacted and their reputations easily decimated. 

Whilst it may seem like rocket science to a small business owner, it’s easily and professionally manageable by cybersecurity experts taking any onus of responsibility from the business owners themselves. Today, more than ever is time to up your cybersecurity game.

Chris Turn

Chris has experience covering the latest trends in the small business world, and has a reputation for being a knowledgeable, creative and strategic blogger. He has a deep understanding of marketing and branding principles and how they can be applied to small businesses, and is able to provide actionable advice and strategies for success. Chris has interviewed industry experts and covered major marketing events such as the SXSW Interactive conference and the Advertising Week conference. He is also a successful small business owner himself, which allows him to bring a unique perspective to his blogging and writing. His blog is known for providing valuable insights and tips on how to effectively market and brand a small business.