The Top Tips You Should Remember to have a Successful and Memorable Corporate Event

If you are in charge of planning a corporate event, it’s all well and good if you have done it before and know what to expect. But what if it’s your first time? Worse, what if you have done the task before, and it didn’t turn out as well as you expected? The key to a successful and memorable corporate event is know-how and the proper planning, as any expert will tell you. Another aspect you need to keep in mind is that the earlier you start with your planning and the arrangement of various details, the better. If you want to have a successful and memorable corporate event, here are some top tips you should remember.

  • Proper planning is crucial. The better you prepare for your event, the more successful and memorable it will become. Preparation helps you reduce – or even eliminate – certain risks; things which could go wrong without the proper planning could be very well eliminated. For instance – it’s essential that you find a venue as soon as you possibly can. The place you choose should also be well-located and have good parking and access, but it also pays to choose a venue which is slightly bigger since you never know how many participants you may be getting in the end. Remember that many venues have a year’s waiting list in advance, so as soon as you find a site and check its suitability for your event, it would be wise to book it and sign your contract.
  • It would also be good to make double – even triple – copies of all your contracts. Aside from this, make sure you have multiple copies of your seating charts, the list of your vendors and suppliers, and so on. Arrange every vital detail in triplicate – you never know when you may suddenly lose a contract or an essential list, so it’s best to be prepared.
  • It’s better to inform your participants and speakers as early as possible as well. Send out your invitations as soon as they are ready, and also, think about sending out emails for participants to ‘save the date’. Make sure to stress the importance of RSVPs as well.
  • The equipment you will use for your event matters, as event organisers and AV, lighting and equipment specialists from confirm. Find out the exact equipment you need and whether you will use stage design, effects, and so on. Some venues already offer in-house equipment, but this tends to be basic (microphones and standard AV systems), so make sure you have everything you need. If you are considering video equipment, make sure it’s right for your event as well. You may also want to consider live streaming – think about all of this and consult with an equipment specialist, so you know what you require.  
  • What about the staff you need for your event? Do you need valets? Bartenders? Servers? Does the venue offer a production team in-house, or would it be worth your while hiring an outsourced production team?

Have everything prepared and ready, and don’t be afraid to count on the experts when you feel that it’s necessary. It’s always better to be sure of what you are doing rather than second-guessing everything – if you want your event to be a success.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.