Has COVID-19 Impacted the Affiliate Marketing Industry?

Affiliate marketing has become huge in recent years. It basically works like this: you promote a company’s product to others and earn a commission for each sale directly linked to your promotion. Many influencers around the world are making money via affiliate marketing. But like so many other things, the tragic COVID-19 pandemic has affected affiliate marketing. However, the impact of the virus has had both positive and negative effects. Let’s find out more.

Affiliate Marketing Sectors Negatively Affected by COVID-19

The effect that COVID-19 and the lockdowns have had on e-commerce marketing varies depending on the specific industry. While things like grocery delivery have increased massively during the pandemic, other sectors have seen little or no growth. 

Unemployment is at a record high. This in turn, according to Buyer’s Guide, has seen the need for non-essentials like designer clothes and electronic products, rapidly decrease in the last year. 

Travel has almost completely stopped in many countries, too. So, there has been a decreasing demand for affiliates to promote travel products like cheap flights. As gyms and schools have been forced to close in many places, there is also less demand for affiliate marketing for products and promotions that cater to those industries.

Not only are some sectors of affiliate marketing suffering decreases in overall sales. Affiliate marketing for some product endorsements is also seeing affiliates earning lower commissions.

Furthermore, certain types of websites have not been as lucrative during the COVID-19 pandemic. For instance, travel bloggers are seeing a massive drop in the number of users their sites have. That has caused many website owners to branch out into different areas.

Affiliate Marketing Sectors Positively Affected by COVID-19

Despite the fact that some sectors using affiliate marketing have seen a downturn in sales since the COVID-19 pandemic began, the coronavirus has also presented affiliate marketers with some excellent opportunities. For example, now that most people are either working from home or stuck at home because they cannot work, the e-commerce sector has generally grown substantially. And with many brick-and-mortar stores now closed, many businesses are gradually moving towards a digital presence. Of course, to grow a business online, marketing is essential.

Seeing as the e-commerce sector has generally witnessed a massive boost, it means there are many more opportunities for affiliate marketers. In addition to things like grocery shopping booming online in 2020 and into 2021, other shopping patterns have changed. For example, one noticeable trend is consumers are becoming more health-oriented in their purchases. Immunity-boosting vitamins, for instance, had one of the biggest conversion rates of online sales in the weeks following the emergence of COVID-19 in 2020. So, affiliates are finding themselves promoting health-related products more than ever before.

People who take their affiliate-earning programs seriously are not waiting around. They are actively finding new ways of varying their portfolios so that they can take on a whole new niche of product types. If you want to make the most of affiliate programs during the COVID-19 pandemic, focus on promoting high-quality products that are in demand right now.

Final Thoughts

In conclusion, despite the downsides that the COVID-19 pandemic has brought about, the affiliate marketing industry has the potential to grow substantially. As the world continues to get online more and more, the sector is showing no signs of slowing down overall. But as an affiliate, you will want to choose the products and services you promote more wisely.

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.