Comparing and Conversica – Which Tool Is The Best Solution For My Business?

A recent study found that only 5-10% of qualified leads successfully convert for marketers. Many growing businesses believe generating and maintaining high-quality leads are their biggest challenges. It is incredibly difficult to know which leads will abandon the conversation out of the blue and which ones will be worth the time and effort you invest into them. You may have sales reps answering questions, scheduling meetings with qualified leads, and nurturing other leads, but this method of lead qualification is not scalable and often overwhelming for sales reps. If you resonate with this problem, AI sales assistants like and Conversica can help provide solutions. 

Both and Conversica were created to assist businesses in creating efficient and effective lead qualification processes. Their goal is to help take over monotonous and time-consuming tasks from sales and marketing teams, ranging from answering simple inquiries and questions from prospects to scheduling meetings with qualified leads. For growing businesses that have hundreds of questions and meetings to satisfy each day, these tools can be incredibly helpful. With the time that these assistants save, your sales and marketing teams can focus on higher-impact activities for the business instead of being bogged down by laborious administrative tasks.

In this article, we will compare the two AI sales assistant tools to see which of them best suits your business needs. and Conversica are both great tools, but knowing each of their capabilities and features will allow you to determine which one works best for your business needs.


What Are Their Capabilities? and Conversica both provide solutions that save businesses time and money. They provide scalable solutions to problems regarding traditional lead qualification. They’re both programmed with machine learning in order to continuously intake data and improve over time. They’re also equipped with natural language processing, giving them the ability to have conversations with leads like an actual live rep. A recent study showed that 55% of businesses that employ conversational chatbots saw an influx of high-quality leads.

Conversational Chatbots and SMS

According to a recent study, 68% of consumers said they liked chatbots because they were readily accessible and responsive to their simple and quick questions. Chatbots are valuable because they are the ideal sales rep – always present, friendly, helpful, and responsive. No matter how busy they are, they’ll be able to answer all inquiries and help guide qualified leads to live sales reps. 

While and Conversica both provide chatbot capabilities, they do not have the same qualities. Conversica’s chatbot functions primarily by utilizing traditional button options, which means leads may sometimes feel as if they are being guided to make the desired action preset by the business.’s chatbot does not utilize traditional button options and instead engages with the lead as if it were a human sales rep. Their chatbot can ask qualifying questions, schedule meetings with qualified leads, and pass those leads to sales teams seamlessly.  

Automated Scheduling and Seamless Handoff To Sales Teams

Capturing and qualifying leads is important, but the handoff from chatbot to sales rep should be seamless if you want to increase your closing rates. Reducing friction in your customer’s journey should be a primary goal for your business to increase conversion, so it is important for your AI sales assistant to have a seamless handoff process. has a built-in scheduling capability that allows your business to automate scheduling and rescheduling. Your sales reps will never have to worry about forgetting meetings or making scheduling errors ever again. Conversica has a scheduling feature but is only accessible through third-party integration. This is still viable, but it increases risk because of the increased number of parties involved. It can also be tough for your sales team because their overall success would partly depend on the reliability of third party tools. 

Personalization – A Must For Your Business?

A recent study found that 74% of marketers believed targeted personalization improved customer engagement rates. Another found that transactional rates increased sixfold when personalized emails were deployed. If your business serves a customer base that cares about personalization, you should consider choosing a tool that allows you the most flexible customization options. If your business serves a customer base that does not require much business consideration and nurturing, you should choose a tool that makes generic emails easy to create and distribute. 

For those business owners who want to get creative and customize their emails to fit individual consumers’ tastes, they should consider utilizing They allow you to implement custom playbooks, integrate with conversational chatbots to reduce friction in the customer journey, and customize email copy. This tool’s flexibility will allow you to harness your creative side and experiment with email customization. For business owners who do not need to personalize emails and get creative with them, they should consider using Conversica. The tool offers basic email templates and does not allow much customization, which can be good if they don’t want to be overloaded with multiple features.

In Conclusion

While and Conversica offer similar services, they are different in functionalities. It is important to know what both are capable and incapable of, so that you can choose a tool that best suits your specific business needs. At the end of the day, both AI sales assistant tools are great solutions to save you time and money while improving your lead qualification process. With this comparison guide, we hope you were able to better understand the strengths and weaknesses of both tools. 

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Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.