Adam Hansen

Author Archives: Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.

Which Social Media Platforms Should Your Brand Be On

As a brand or business, there’s no excuse for not including social media in your digital marketing strategy. Over the last decade or so, marketing has shifted to being almost entirely social media-focused; while traditional marketing campaigns certainly have their place, you’re almost certainly going to see more success if you emphasise your social media […]

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How Small Businesses Can Use Big Data to Get the Maximum Value

There is a common misconception that small businesses don’t need to use big data. But, actually, small businesses need to use it, as this data provides important insight into customers, operations, and competition on the market. Using big data doesn’t require hiring additional data scientists, it’s way more accessible and approachable than many may think. […]

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