Tex Sands: A Family-Run Small Business Goes Viral

There are lots of people who are wondering how they can leverage social media to build a brand and grow an empire In today’s era, the digital world is everything and this is something that The Sands Family has leveraged to perfection. Led by Tex Sands and his wife, Kyndall, their YouTube channel is still relatively young; however, this hasn’t slowed them down at all. Already, The Sands Family’s channel has amassed hundreds of thousands of subscribers who have fallen in love with their content. They continue to deliver for their viewers time and time again which has led to the growth of a massive consumer base.

The Sands Family’s channel has a wide variety of content on it that appeals to countless people. That being said, there are a few regular staples of the channel. Their lavish lifestyle is prominently featured in all of their videos, which has people’s jaws dropping as video after video gets released. Exotic cars seem to be front and center in all of their videos and they come in all shapes and sizes in countless colors with unique doors, wheels, and more. Because so many people love cars, The Sands Family continues to find them, post them, and cater to the viewing audience. There is always an exotic, luxury toy that helps endear the family to their audience!

Their pranks are also hilarious. They come up with new, funny ways to keep the audience on edge as they search for ways to make fun of each other in a good-natured way. In some situations, they even take suggestions from their viewers who are a major part of the channel. Because The Sands Family and their audience feed off of each other, the channel keeps everyone involved. This is a great way to make sure the viewers remain on edge.

In many ways, The Sands Family is a model for how to grow a small business in the modern era. The internet is a powerful tool and everyone has to think about how they are going to brand themselves in the Information Age. The Sands Family has done exactly that. They have worked hard to carve out their space and build an identity. They know what their audience wants and they stick to this even though they deliver unique twists and find something new for each of their videos. The Sands Family has become an inspiration and they are led by Tex Sands and his wife, Kyndall.

Even though the channel is still young, it has grown quickly. It will be exciting to watch The Sands Family continue to grow. Their viewers cannot wait to see what the family does next!


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.