8 Useful Tools For Your Digital Marketing Business in 2020
You can make your digital marketing business all the more impactful and successful this year if you have the right tools at your disposal, but with so many options available, knowing which are the best solutions to adopt is a challenge in its own right.
To give you a head start, here are just a few of the most useful software packages and digital services that you should consider adopting in 2020.
Tools for social media
Social media management is a tricky process to master, but you can overcome many of the main hurdles with the right software platform.
Competitive options including MeetEdgar and HubSpot give you the power to create content that is sharable and relevant to your target audience, while also helping to automate when and where this content is posted so that you can turn your attention to more important matters.
Another good choice is Buffer, which is focused more specifically on wrangling your social media presence across multiple platforms and accounts in a single interface. This is ideal for those who are eager to stay on top of their audience engagement responsibilities and grow brands organically in this sphere.
Tools for time-saving
Tools which can save you precious seconds each day should be at the top of your priority list. For example, using electronic signature software like Docsketch can help you to quickly sign and share important documents, create templates for often-used contracts and other forms of communication that clients and contractors can sign digitally in seconds.
You can also save time by overhauling your approach to managing your schedule, and again there are lots of tools out there to achieve this. ScheduleOnce is a good choice, as it can be integrated with other platforms like Google Calendar and will make it much easier to manage your availability, organize meetings, set reminders and much more besides, so that every day is optimized.
Tools for image editing
Being able to create and curate images effectively is a must for any digital marketing expert, whether your focus is technology, fashion or anything else. Furthermore, you do not need to spend thousands on flagship platforms to achieve your image editing aims.
The power of free services like Canva puts you in the driving seat, with a wealth of editing and posting capabilities baked in. Most importantly, these kinds of tools are not just for experts, but offer intuitive controls so that anyone can get to grips with them and start creating in a matter of minutes.
Tools for finding freelancers
You might not have access to all of the skills you need in-house, in which case procuring the services of a freelancer for a fixed term or for a specific project will be necessary.
There are plenty of places to find talented digital marketing contractors and those with a whole host of other abilities in their wheelhouse, with the best-known of the bunch being Fiverr and PeoplePerHour.
Hopefully the right combination of these tools and services will lead you down the path to prosperity as a digital marketer in the coming months.