6 Do’s And Don’ts Of Promoting Your Business In Social Media

Establishing an online image through social media should be high on your marketing strategies list. Social media can be an excellent marketing tool that can generate more leads, nurture customer relationships and make you more money.   

But if not used properly, social media can tarnish your business reputation and harm your sales.   

That’s why we’ve created this handy list of social media do’s and don’ts that will clue you in on the best reactions and behavior across social media channels for your business. 

  1. Monitor Competitors On Social Media  

Monitoring your competitors on social media can provide more insight than mere industry awareness. It allows you to determine how well you stack up against competitors and see how users engage with them. This way, you will know your general standing in the market and learn tactics for generating engagement.

Sometimes when starting out, hiring an agency will help you get on the right path for business growth. For example, if you have a construction company, hiring contractor marketing services will allow you to work with professionals who know how to target your niche properly.

That said, it’s critical to obtain valuable information about your competitors without them looking over your shoulder. Fortunately, you can find incognito monitoring software like Glassagram that allows you to check on your competitor while hiding your identity. This way, you can create better business strategies without compromising your identity or ethics.   

Whether you want to anonymously take a peek at your competitor’s marketing strategy on their Facebook story or want to know how to view private Instagram accounts, this app allows you to anonymously track your competitor’s marketing movement. 

  1. Use The Right Platform For Your Business Goals  

Different platforms serve different business goals. Depending on your business and other factors such as your industry, products or services, and goals, you need to consider the right social platforms to promote.   

For instance, LinkedIn is more suitable for those in the B2B field and allows you to build an authoritative reputation and create a professional network. Meanwhile, Instagram is popular among young adults, especially women, and most businesses use it to sell shoes, clothes, cosmetics, and jewelry.   

On the other hand, Facebook is a versatile and diverse platform, so it’s suitable for almost any business you have.   

  1. Try Other Content Formats  

Your social activity should not just end in posting written content and some pictures. Try to add in different formats that can engage your audience even more.   

That said, video is considered the most valuable content type on social media. 93% of businesses have acquired new customers via social media videos. Depending on your goals and audience, consider different video formats like DIY, backstage, product reviews, tutorials, and so on.   

You can also include checklists and infographics, providing your users with valuable content to inform and engage with your audience. In addition, User-generated content is also an excellent way to get social proof that your brand is well-known and in demand.   

  1. Don’t Ignore Negative Feedbacks  

People love to leave feedback on social media. And sometimes, it’s aimed to destroy your reputation. That said, you shouldn’t ignore the negative feedback, get into arguments or remove the comments.   

When negative feedback about your business is posted, you must respond quickly, politely, and respectfully. Never tolerate trolls and try to resolve the conflicts one-on-one. Shift the conversations from a public place such as a post or a comment to phone or email communication.   

  1. Don’t Do Grey-Hat Activities  

Mass liking, mass following, mass watching, mass activity chats, and so on are known as grey-hat social media marketing. This strategy can help boost your account but only for a short period and often of poor quality.  

When you get followers from giveaways or activity chat, they are simply interested in a mutual following or getting the free prizes or giveaways. They will not become a loyal audience genuinely interested in what you offer.   

So, it’s best to avoid grey-hat activities and get a loyal follower base via organic promotion such as influencer collaboration, posting evergreen content, using the right hashtags, or paid adverts.   

  1. Don’t Ignore Social Analytics  

Effective social media marketing should be driven by data. If you don’t track and monitor your social marketing activity, you won’t gain insights that can help improve your strategies.   

Most social platforms have analytics tools that can help you track important metrics, so ensure to use them.   

Take Away  

Navigating the complex world of social media as a small business owner is daunting but not impossible. The constant evolution of social media can make it challenging to keep up with best practices and etiquette in using these platforms.   

But we hope that the brief guide of do’s and don’ts above can help you master social media marketing, unlocking its true potential and benefit to your business.

June McGown