5 Ways Leadership Can Improve Your Business

Without good leadership, all other elements in the business will lie dormant. Strong leaders help organizations maximize productivity and achieve business goals. On the other hand, weak leaders could hurt productivity and put the future of the business in jeopardy. Leadership is not a single blanket characteristic that can resolve all problems. However, there are many different elements that a leader must possess to run a successful business.

Here are some ways leaders can improve a business.

  1. Brand Leadership 

As a leader in your organization, people will follow your example. Therefore, you should set the tone for your brand. For instance, if your brand is built on service, this should be evident in how you serve your clients and employees. Remember, your employees will model what they see in you. So, if your brand culture is fun, you should make sure that the workplace is fun. And if your brand is about putting customers first, you as a leader should put your employees first.

Every company leader should have a brand plan in place. It will serve as your organization’s guide in determining your goals, vision, training, and other key elements. But it is not enough to have a plan in place. You must also put some action into it, such as training your employees about your brand and ensuring that your message connects with your target market to establish a brand retail look. It is not enough that you have a brand plan. As a leader, you should work on the plan.

One way to ensure that the organization is living your brand culture is to celebrate if they could successfully do so. You can organize a brand day and ask them to share success stories. Also, during a staff meeting, allocate some time to discuss your brand.

  • Culture Leadership

Leaders should recognize their role in shaping the organization’s culture, and organizations should make an effort to develop their company leaders. Leadership by culture is the key to building an organizational culture. It refers to how leaders interact with their team members and other leaders within the organization. Leadership culture also pertains to how leaders lead and make business decisions.

In essence, a good leader cares about the organization and brings out the best in their team through mentoring, coaching, and listening. They advocate for their people and empower them to perform at their best instead of merely trying to do everything themselves. Good leaders know how to appreciate their employees, share their success, and provide the best opportunities to their team members. 

Leaders have a huge impact on company culture. They manage, delegate, and lead. Strong leaders offer a sense of purpose, vision, inspiration, and mentorship to the people they lead. Therefore, they should serve as a role model. They must exemplify the culture they preach in everything they do. For example, if trust is breached, they must be willing to provide a solid apology.

  • People Leadership 

You will often hear the term “people leader” in leadership training these days. But what exactly does it mean? A people leader does not refer to any position or role in the organization. Instead, it refers to a leader’s ability to positively influence the people they lead. 

As a leader, you must identify your strengths and understand how to use these strengths to enhance your weaknesses and that of others. Recognizing our strengths is easy, but the more important and often difficult task is understanding our shortcomings. All leaders have weaknesses, although it is sometimes difficult to admit this. But it is only by recognizing our strengths and weaknesses that we can better communicate, guide, and lead people. If we are fully aware of our weaknesses, we can take the final step into becoming successful people leaders.

As people leaders, you should provide and foster an environment that will allow people to flourish. This does include investing in bespoke training for your staff to make sure they develop in a way that fits your business targets. It should be the kind of work environment that will complement the strengths of others. Remember, everyone can become better leaders, but only if we understand ourselves and the people around us. 

  • Recruitment Leadership 

A recruitment leader manages a team of recruiters responsible for finding talented candidates for the company. Luxury travel recruitment experts, Lightning Travel Recruitment, who consults with companies on onboarding and values say that companies should have leaders that are responsible for developing and managing a company’s recruitment strategies to ensure that the candidates they hire have values that align with the organization, in order to be successful a year down the line. Recruitment leaders must also refer to current recruiting trends to find and attract the right people for the company.

Effective recruiting leaders employ various strategies and techniques when overseeing the recruitment team and executing the company’s hiring strategies. They also employ effective strategies to encourage the team to perform at their best. 

To be an effective recruiting leader, you must first understand and define your leadership method. Are you autocratic, democratic, transformational, or transactional? Next is to analyze how effective your current team is when sourcing and recruiting the right people. As a leader, you should also actively participate in the hiring and recruitment process to help improve the productivity of your recruitment team.

  • Safeguarding in Leadership  

Safeguarding does not only apply to child protection. It also ensures that the employees, customers, and clients are protected from any type of abuse in the workplace, including harassment and bullying. The policy also applies to everyone regardless of religion, race, or gender. Therefore, company leaders must implement leadership safeguarding training strategies to ensure the protection of everyone in the organization.

As leaders, you are responsible for reviewing your organization’s safeguarding policy, especially if you work with children and vulnerable adults. You must review the policy and update it regularly to reflect any new legislation or changes.

Sit down with the vulnerable groups and have a thorough discussion with them. Find out their concerns and what they expect from you as their leaders and use their feedback to update your safeguarding policies and procedures. Make sure everyone in the organization is familiar with the policy. Provide them with a copy of the safeguarding policy and tell them to familiarise it. This is to ensure that the safeguarding policies are being adhered to. After all, the policy will be useless if it’s not put into practice!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.