5 UI/UX Design Mistakes That Can Hurt Your Business
The field of UI / UX design is not always so straight forward. Often it’s complicated, like a science. Inexperienced designers can easily make crucial mistakes. Some business owners, therefore, quite understandably prefer to save up money and hire a professional UX design company.
As part of today’s article, we will look at the painful UX/UI design mistakes that could harm your company. We have provided some essential strategies to help you avoid them or neutralize their negative effect altogether. To make things even easier, we’ve included a usability checklist you can use to ensure your site is functioning professionally. Let’s get started.
- Incorrectly created web forms
- Poorly selected colors
- Complex hierarchy
- An excess of forms
- Design does not meet the needs of the target audience
Common Mistakes in UX/Ui That Can Destroy Your Business
There are five common mistakes that inexperienced designers sometimes make when working with corporate websites and applications. If you have anything to add to the list, leave it in the comments.
Improperly Designed Forms
An incorrectly created web form easily confuses a website user. Almost certainly they’ll leave your website. As a result, it will increase the bounce rate and cause a decrease in your positions in the search results. This is something to be avoided because it will prevent people from quickly finding your website.
To avoid this, adhere to the following rules:
- Ask fewer questions in the form. 3-5 is optimal. Too many can scare away customers who do not fill out your form.
- The fewer required fields, the freer the user feels. Reducing the number of compulsory questions reduces stress.
- Correctly configure validation. Protect the client from entering incorrect information.
A website overloaded with sections and tabs may force a user to leave the page if they do not have a clear motivation for achieving their goal. For example, university websites often have poor UX/UI. Regardless, students will always use them if they want to get into college.
Professional agencies tend to build the product’s architecture by keeping in mind the unofficial rule of 3 clicks. According to this rule, clients must get to their desired section in no more than three clicks.
While this rule is not steadfast, it will make it easier to navigate the website or app and increase the chances of users finding the page they are looking for.
Poor Сolor Сhoice
Adequately selected colors can push a person to make a call, order a product, or request a service. Poor color composition will force the user to leave the website. Common color matching errors include:
- Contrast mismatch. Colors that are too similar are perceived as a weird blur. One of the best options is a white background and black text. The remaining contrasts should be used carefully, preferably after a split test.
- Incorrectly selected color palette. For example, natural colors work well on a food website. An artificial palette like neon colors (turquoise, purple, yellow), on the contrary, reduce appetite. However, because they look youthful, they would work on a nightclub’s website.
- Too many primary colors. Colorful websites make our eyes tired. This annoys users. Ideally, you should use no more than three primary colors.
- Ignoring your target audience. Here’s a simple example: the pink color is unlikely to be suitable for serious business people, and vice versa, whereas a discreet palette will not appeal to girls and teenagers.
Overabundance of Forms
Post only beneficial information on the website. If it is too much, it is better to break it into several separate pages. Animated gifs, bright banners, and other elements distract attention and summon a strong desire to leave the site.
Try to make the website simple. If minimalism is also suitable for your corporate style, that’s good. The simplicity of this style is attractive to many users.
Ignoring the Needs of the Target Audience
Always think about the user: why is he visiting the site? What does he want to achieve? What are his tastes? Creating a portrait of the “ideal visitor” will help create the maximum conversion result.
UI/UX is a complex science, but the main rules of usability and convenience can be summarized as such:
- Make it convenient and straightforward. The fewer forms, fields, and unnecessary information, the better.
- Consider the needs of your target audience. It sounds corny, but sometimes a website is created to please the director or other members of the company. Do not fall into the common mistake of relying solely on the opinion of your colleagues.
- Solve user problems. Why did they come to the site, what are their goals? By answering this question, you will understand how to build a hierarchy of web resources.