5 Top Reasons To Hire A Website Design Firm In San Francisco

If you’re starting a business, there’s no doubt about it, you need to have a website. This doesn’t have to be expounded anymore as that is just the way it is. Well, you need a site to serve as a digital representation tool. This digital platform should be utilized for the purpose of letting people know that you have the best products or services. Does it mean you need to hire a website agency? The answer is yes.

More to say, mere websites are no longer enough. So, what do you have to know? Aside from a site, you actually need to have web applications and mobile applications, too. You have to secure all digital platforms and channels which can bring your business to the top. Tapping and attracting the web (Internet) users is a rule of thumb in today’s business landscape.

That’s why you just need to directly invest in a website design firm in San Francisco by theymakedesign

Why a website design firm in San Francisco?

San Francisco is one of the most popular tech hubs in the world. There was a time when it was the most popular because of the presence of Silicon Valley. 

It makes sense that the best website developers in the area. They have been honed because of the environment. 

Anyway, since this is a matter of website design and development, it doesn’t matter where the business headquarters is considering that San Francisco firms handle business from anywhere across the states and even the rest of North America and some parts of Europe. 

For the benefit of your business, you should invest in a firm. 

Here are reasons why you should hire a website design firm in San Francisco:

  1. UI & UX designs

User interface and user experience are two of the most important components of a website. The interface refers to the physical appearance of the web pages. You want it to look beautiful.

The elements on every web page should be easy to understand. Page visitors should immediately understand what to do when they are on the site. This means that they know which buttons to press to take them to where they want to go. 

At the same time, you also want the web pages to be neat to look at. Don’t treat it like art where beauty would be definitively subjective. You can’t make an abstract design. In other words, the page has to be neat. More than that, there should be proper use of colors and fonts.

On the part of the UX design, this is more about how people will feel about navigating the site. It should be easy and simple, so they will only have a positive experience browsing. 

There are some sites that actually make it more difficult for users to navigate the pages. Even worse, it would be hard for them to actually check out products or purchase services. 

The goal is to make the website a tool for conversion. There will be low or no conversion if people’s experience with the website is difficult. 

The website should be efficient and functional. More importantly, it should be fast. 

A web design firm will have UI and UX designers as part of the team. You don’t have to hire two different people to make your website. 

There lies the importance of hiring a firm, you actually get full service. 

  1. Marketing

It’s easy for small businesses to dismiss the importance of marketing. To be fair, newbie entrepreneurs need to think about the business. They want it to be operational first before they start spending on unnecessary expenses. 

Don’t worry, if you hire a web design firm, you don’t have to hire another company to do your marketing. In most cases, a web agency has its own marketing people.

That’s the thing; marketing is actually a necessary expense. Marketing isn’t exclusive to large companies. In fact, small companies need this more because people are still largely unaware of their presence. 

A firm is composed of different people or teams with a myriad of expertise. These firms also know that marketing is important in business and the website is an important tool for marketing. 

Firms can take your website to the next level by including marketing principles in the creation of your online presence. 

  1. Social media

Some startups are satisfied with just having social media instead of investing in a website. That’s because social media is free and anyone can handle social media. 

Social media is not just a platform where you can tell people what you are selling and where you are selling them. 

The problem is, regular people aren’t aware that there are nuances that have to be taken into consideration when it comes to business. 

There are actually technicalities that have to be considered if you want people to actually follow your page and eventually start buying from your business. It’s always great to leave this matter to the experts. For one, the content will be consistent. 

Look at this scenario: A business person is handling the operations of the business while also managing social media. Today, they were able to post about the company’s products and services. 

The next day though, they were too busy with the operations and failed to announce a sale at the store. A lot of people were unaware of the sale and social media was not maximized to its full potential. 

Plus, since they are busy with operations, they failed to reply to many questions in the chat box of the social media. People might turn on the business for not being responsive. 

It’s always best to just leave the website design firm to handle social media management. Yes, this is also part of the package that you can get from hiring a firm. 

  1. Professional photographs

Don’t leave website photos to amateurs. There are appropriate resolutions to follow when using photos on websites. They should be clear and attractive. If the photos are of your products, then they should be top-notch. If you have blurred photos of your products, people might assume they are also of low quality. 

There are also proper ways to take photos and professionals know that all too well. 

Photos are important elements of the overall content of the website. You want people to be more attractive to the products because of the high-quality photos. You want to entice people to buy them. 

It’s also important to note that you have to be honest about the products. As much as possible, don’t use filters to hide imperfections of products. The photographer should only use filters to enhance the quality of the image. 

Firms, too, have their own professional photographers.

  1. Written content

This is the other half of the content. Or maybe it’s less than half because while you want to inform people about your business and your products, you don’t want to bore them with too many words. In fact, the content should say a lot even with just a very brief written content. 

The importance of having a firm spills over to the written content. You want your website to be free from grammatical errors and typos. In other words, you also want a professional writer to handle your written content. 

Conclusion

The above-mentioned reasons are all important components of a website. They should be done right so your website should also be top-notch. 

A web firm will provide a complete service to business. A lot of the services are something that a lot of entrepreneurs don’t consider important but are actually pretty essential. 

Dorian Koci
 

Dr. Dorian Koçi is a historian, Director of National Historical Museum of Albania and lecturer in Tirana State University, Faculty of History and Philology and New York University of Tirana.