4 Advertising Secrets Your Competitors Don’t Want You to Know

The online advertising world is an extremely competitive market today. Just because you have a plan in place, doesn’t mean it will necessarily be successful. There are many tricks and secrets that make up what it takes to stand out on the web. With over 40% of the world’s population having access to what we call the Internet, you can target just about any person you’d like.

Knowing your audience is key in order to build your brand. Once you know who you want to target, there are several platforms you can choose to use, each one offering something special. It is crucial to stay up to date on new features that come out, for the survival of your business. These advertising secrets that we share will easily allow you to compete with anyone you see out there.

#1 Target an Audience

If you don’t target your audience, you won’t see as high of a return rate. It’s as simple as knowing, people want to see things they are interested in. If you know who might buy your product from the start, you will see better conversions.

            Facebook advertising campaigns, for example, is a machine learning algorithm that collects data in order to target a specific audience. You ideally want to come in knowing the characteristics you are targeting in a buyer. You can then create a “buyer persona” for example, and narrow down individuals based on gender, location, age and things like interests/hobbies. You can also use email marketing tactics to target your audience, and then merge the two to create a greater following. Regardless of the platform type, you always need to start off by targeting, so that you can create genuine connections with your customers.

#2 Stay Active

There is always room for improvement when it comes to advertising. If you want to stand out and build trust at the same time, you need to make sure you provide feedback to any and all comments. By staying active with your followers, you can create legitimacy within your brand. Repetition of your ads and immediate feedback are ideal when it comes to advertising. Expectations from customers may change, but this will allow you to stay consistent when addressing their needs.

#3 Content, Content, Content

Even though it seems like a no brainer to have interesting content within your ads, many businesses haven’t taken the memo. 70% of internet users would rather learn about a product through content, rather than traditional advertisements.  If you really want to stand out, every single post you make needs to have a purpose. Remember, you are creating a brand when you launch different ads. Each one of these ads needs to fit in, to be able to tell your story. Whether that means hiring someone to take professional photos, or learning how to edit a video, you need to add these tools and skills to your plan. Take this statistic into consideration, after watching a video, 64% of users are more likely to buy a product online. That stat should make you want to create a video ad right away! Bottom line is, what you post needs to have meaning, because every post counts.

#4 Have a Budget

In order to see the best results with your advertising model, you need to know how much you want to spend on a daily basis. I suggest starting off slow, considering there are a lot of free tools that you can utilize to build your brand first. Once you know what works best, feel free to open up a little and spend some money. With ROI being so high on almost every channel in the digital world, it is worth spending some to see a greater return. Advertising and creating your brand will be budget friendly when you have tested what works within your plan.

Now that you are equipped with these advertising secrets you can increase leads, generate engagement and stay on budget when you are creating your strategy. Always know exactly who you want to target, with compelling content in order to keep your customers coming back again and again. I promise you will see greater returns, if you implement these simple tactics, before you know it!


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.