4 Advertising Secrets Your Competitors Don’t Want You to Know

The online
advertising world is an extremely competitive market today. Just because you
have a plan in place, doesn’t mean it will necessarily be successful. There are
many tricks and secrets that make up what it takes to stand out on the web.
With over 40% of the world’s population having access to what we call the
Internet, you can target just about any person you’d like.

Knowing your audience
is key in order to build your brand. Once you know who you want to target,
there are several platforms you can choose to use, each one offering something
special. It is crucial to stay up to date on new features that come out, for
the survival of your business. These advertising secrets that we share will
easily allow you to compete with anyone you see out there.

#1 Target an Audience

If you don’t
target your audience, you won’t see as high of a return rate. It’s as simple as
knowing, people want to see things they are interested in. If you know who
might buy your product from the start, you will see better conversions.

            Facebook advertising campaigns, for example,
is a machine learning algorithm that collects data in order to target a
specific audience. You ideally want to come in knowing the characteristics you
are targeting in a buyer. You can then create a “buyer persona” for example,
and narrow down individuals based on gender, location, age and things like
interests/hobbies. You can also use email marketing tactics to target your
audience, and then merge the two to create a greater following. Regardless of
the platform type, you always need to start off by targeting, so that you can
create genuine connections with your customers.

#2 Stay Active

There is always room
for improvement when it comes to advertising. If you want to stand out and
build trust at the same time, you need to make sure you provide feedback to any
and all comments. By staying active with your followers, you can create
legitimacy within your brand. Repetition of your ads and immediate feedback are
ideal when it comes to advertising. Expectations from customers may change, but
this will allow you to stay consistent when addressing their needs.

#3 Content, Content, Content

Even though it seems
like a no brainer to have interesting content within your ads, many businesses
haven’t taken the memo. 70% of internet users would rather learn about a product
through content, rather than traditional advertisements
.  If you really want to stand out, every single
post you make needs to have a purpose. Remember, you are creating a brand when
you launch different ads. Each one of these ads needs to fit in, to be able to
tell your story. Whether that means hiring someone to take professional photos,
or learning how to edit a video, you need to add these tools and skills to your
plan. Take this statistic into consideration, after watching a video, 64%
of users are more likely to buy a product online
. That stat should
make you want to create a video ad right away! Bottom line is, what you post
needs to have meaning, because every post counts.

#4 Have a Budget

In order to see the
best results with your advertising model, you need to know how much you want to
spend on a daily basis. I suggest starting off slow, considering there are a
lot of free tools that you can utilize to build your brand first. Once you know
what works best, feel free to open up a little and spend some money. With ROI
being so high on almost every channel in the digital world, it is worth
spending some to see a greater return. Advertising and creating your brand will
be budget friendly when you have tested what works within your plan.

Now that you are
equipped with these advertising secrets you can increase leads, generate
engagement and stay on budget when you are creating your strategy. Always know
exactly who you want to target, with compelling content in order to keep your
customers coming back again and again. I promise you will see greater returns,
if you implement these simple tactics, before you know it!


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.