3 Ways to Grow Your Small Business

In the modern world of commerce, small businesses form an immense part of the overall economy. In 2021 small businesses accounted for 99.9% of all businesses in America and encompassed a total of 32.5 million individual companies. Clearly, small businesses are the lifeblood of developed economies and form a significant proportion of a country’s gross domestic product. For small business owners and leaders, a key goal is to find strategies that drive the growth of their business, allowing it to be more profitable and gain a larger market share. This article explains three key ways in which a small business can seek to grow within its marketplace and secure a strong presence in the increasingly competitive global world of commerce.

Invest in improved IT

As a small business seeks to grow, it is of vital importance to consider its IT infrastructure and how this drives efficiency improvements and better ways of working. Today many small organizations look to modernize their IT infrastructure by seeking the specialist help of outside tech firms such as bridgehampton.io.

Such companies can provide a complete solution for IT upgrades, the building of cloud-based IT infrastructure that opens the door for more efficient working methods and improvements to company servers. Having a dedicated team of specialists that use the latest tech knowledge to transform a small business in terms of its IT infrastructure can be a key way to grow a small business and allow it to work more effectively. With the rise in remote and hybrid models of working, companies need to recognize that such models of work are here to stay.

By offering improved cloud-based IT infrastructure, such models of work can be undertaken in a highly efficient and productive manner that also boosts employee satisfaction by allowing greater flexibility in working practices and improvements in work-life balance.

Leverage social media channels

In 2022, some of the most successful small businesses that are experiencing significant levels of growth attribute this to an effective social media strategy. By creating high-quality, short, and memorable adverts or promotions on such channels, small businesses can link back to their main company website or product pages. This can serve to increase the customer base, knowledge of the business itself, and can drive repeat custom. Today’s consumers increasingly use social media channels for entertainment, and purchase decisions can be shaped by what is seen on platforms such as Facebook and Instagram. Put simply, having a strong social media presence can be an effective way to grow any business.

Be visible within your community

While having a strong online presence is vital for small businesses seeking growth, it is also important not to overlook community-based activities that can raise the profile of a business locally. By sponsoring local events or sports teams, small businesses can raise their profile and improve their visibility to their local customer base. One of the greatest challenges to any small business is getting noticed and building brand awareness. Community-based activities can strengthen the image of any small business when done effectively. In addition, it is important to promote an image of environmental responsibility and eco-friendly credentials within the community. Today’s customers want to do business with firms that are passionate about reducing their carbon footprint and minimizing waste. Spearheading environmental initiatives at a local level or donating money to environmental groups can improve the credibility of any small business and help it to grow a dedicated customer base.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.