12 Real Estate Sales Techniques for Successful Realtors

A realtor is no ordinary salesperson. After all, this professional sells a high-value product that often represents the dream of his customers.

Therefore, this negotiation requires specific skills and techniques for real estate sales and personal characteristics to help them succeed professionally.

In addition, winning new customers in this area is a task that has been increasingly difficult and coveted by real estate sellers.

With high competition and the change in consumer profile, the old “sales tricks” no longer have the same effects and are already known among buyers.

In today’s post, we separate some fundamental real estate sales techniques for brokers who want to be updated, improve results and succeed in the profession. In addition to tips on what not to do when negotiating a property.

Could you keep reading and check it out?

Inside the concept: what does the word “technical” mean

The answer lies in the concept of the word “technique”, which comes from the Greek, techno, and means the art of performing a craft.

Therefore, the technique is related to a way of operating and constitutes a set of practices that aim to reduce efforts to perform a certain activity.

Thus, the realtor who wants to improve his performance as a seller must discover the good practices of real estate sales, that is, the proper real estate sales techniques for his operation.

Check out some below:

12 real estate sales techniques:

Following are the 12 real estate sales techniques stated below:

1. Know your properties very well:

First, when you want to sell any product, it is essential to know its characteristics, benefits, functionalities and defects. The real estate market is no different.

Although it seems obvious, many brokers sin by not knowing in depth the properties they have to offer.

Therefore, to avoid getting stuck when serving the client, you need to remember the main points about your properties and know how to answer certain questions.

Some of them are:

  • how and when was the property built?;
  • is there a chance of negotiation with the owner?;
  • which telephone, internet and TV operators service the building or the region?;
  • Does the project have a central heating system? If it is a building, is the gas channelled?;
  • Is it possible to modify the property?

These are some questions, but you can think about others according to the reality of your real estate portfolio.

However, remember: it is important to anticipate possible customer doubts and objections and prepare to answer them.

2. Have an online presence:

With customers increasingly connected and always looking for information on the internet, being present on the web is one of the essential real estate sales techniques to be seen and recognised.

In this sense, having a blog or website that, in addition to promoting the properties, informs your customers with relevant content can be a differential since your customer will find what they are looking for at the moment they are most likely to make the purchase.

In addition, by communicating with clients on the internet or advertising professionally on real estate portals, your credibility and authority in the market increase and, consequently, your sales.

3. Invest in email marketing:

Some think that email and the marketing techniques that use this tool are no longer as effective as they used to be.

But actually, email marketing has never been so efficient!

Sending an email with a simple and modern design to inform your customers about new developments is a great way to build a relationship with them and gain their attention.

Another advantage of the email marketing strategy is that you can monitor the open rate of emails and segment the sending for each type of customer.

Therefore, working digital marketing efficiently is an essential real estate sales technique to close many more deals!

4. Track your customer’s purchase journey:

With a digital marketing strategy running, it is possible to map your customer’s purchase journey and monitor other indicators, not just the email open rate, as we saw earlier.

In this way, tracking which materials the lead downloaded from the real estate website, how often he interacted with certain content, which subjects he has been researching, and related activities will indicate the best time for an approach!

Thus, with this information, salespeople can outline a profile for that lead and make a more persuasive first contact, increasing their chances of closing the sale.

5. Think about your marketing:

Even when working in a real estate agency, it is important to be mindful of personal marketing. The purpose of this technique is to “sell” your image and influence how you homers see yourself.

In this sense, being communicative, understanding the real estate market, being presentable and ensuring a good appearance are crucial points for anyone who wants to stand out and become a competitive professional.

In addition, this is one of the real estate sales techniques that, if applied, helps the broker be the customer’s preference, gain the public’s trust and guarantee more referrals!

6. Always be accessible:

Among the many real estate sales techniques, one point is essential: always being available to the customer.

With today’s tools to facilitate communication between brokers and clients, being present is basic for any professional in customer service – especially in sales.

By answering calls and responding to emails and WhatsApp quickly, you will show the customer a commitment to serving them well, earning their trust.

Real estate CRM integrated with WhatsApp or other real estate portals, for example, will make this mission of always being accessible much easier.

But remember that customer inquiries are great opportunities to convert sales. So, use this situation to your advantage.

7. Create value by offering the price:

Often, the client likes the property; it is the one that perfectly fits their needs, exactly what they were looking for. However, when he finds out the price, he gives up on the purchase simply because he does not understand the value of the investment.

This can be circumvented with a simple property sales technique, which seeks to add value to the price of the enterprise.

So, be aware of the items your customer deems important and reinforce these points along with the potential for appreciation and payment terms when you visit.

In this way, you make the client understand the property’s positive aspects and ensure that he understands its true value

8. Use mental triggers:

Every salesperson has heard of sales persuasion techniques. Mind triggers are one of the most famous real estate sales techniques.

Before we talk about triggers, it’s important to remember that the idea here when using them is not to trick the customer or try to push something they don’t need.

The proposal is to reinforce the needs revealed by the buyer, using trigger words which encourage him to take bold steps towards his dream: the purchase of the property.

A common trigger to generate trust is calling the customer by name during conversations.

In this way, care with words becomes very important. So, use more human terms. Instead of “buy”, “price”, and “problem”, use equivalent terms such as “own”, “investment”, and “challenge”.

Therefore, humanising communication generates more trust and strengthens the relationship between broker and buyer.

9. Provide excellent service:

This home sales strategy seems obvious but is often poorly executed by many real estate agents.

Professionals offer good service, but the mistake is that many only give real attention to customers who have real chances of closing a deal in the short term.

What differentiates an excellent realtor from an amateur salesperson is the ability to understand all contacts as potential customers and treat each one appropriately.

This guarantees future sales, referrals, and a satisfied customer base.

10. Work on after-sales:

Many realtors, and even large real estate companies, make a mistake: not having after-sales stock. In addition to enchanting, this property sales technique has the power to build customer loyalty, which means closing other deals in the future.

And, contrary to what many think, it is unnecessary to invest in expensive materials or a team to carry out this work. A simple call or visit to the customer already guarantees points for attention and care.

So always ensure that your customers are satisfied.

In this way, executing the techniques with confidence and mastery and focusing on the needs and interests of your customers, your sales will be a natural consequence of good professional performance and a job well done!

11. Invest in networking:

Good brokers are always well connected and have a wide network of contacts.

These professionals know that with each sales opportunity, the possibility of forming a new promoter of their work opens up.

Therefore, they invest in the best possible treatment and meet that client’s needs.

In doing so, asking to be recommended to other people, such as friends and family, sounds like a natural attitude that almost always responds positively.

12. Provide security to the customer:

Finally, the broker must communicate security and a lot of conviction about the quality of the enterprise he sells during conversations with the client.

Safety is contagious! If the seller conveys this, the customer will feel more secure about moving forward in the negotiation.

To ensure this, the broker needs to develop the power of communication and oratory, that is, have a broad vocabulary and endowed with persuasive and true arguments, of course.

Now that you know 12 real estate sales techniques to improve your performance as a seller, let’s see what you should not do when offering a property to your client. Follow up.

What not to do during the closing of real estate sales?

The first thing that every real estate agent should remember is that their need to generate income from sales commissions cannot be confused with the client’s interests.

A good broker will never trample over a client’s motivations and needs in the name of his ambition to generate more sales.

Therefore, there is no need to speed up the normal pace of negotiations or try to sell a property that does not meet the buyer’s needs. This attitude only generates wear and tear and can make you lose customers.

Nowadays, consumers are much better informed and, with the internet, they have an endless list of possibilities, being able to exchange you for a competitor at the speed of a click. Also, if you want to buy a property that offers the most features, Nova City Islamabad is the best of all, from luxury to affordability.

Before trying to apply real estate sales techniques, keep in mind that customer experience is a priority. Because, by leaving you satisfied, you will not only guarantee the sale of a venture but a promoter of the brand and products you sell. A satisfied customer is the world’s oldest and most efficient free advertising vehicle.

Persistence X Insistence:

Another common mistake among realtors is not knowing how to differentiate between persistence and insistence.

By persisting, you will continue to invest in a potential buyer, showing him the reasons for buying a particular venture and responding to the needs he pointed out. It becomes insistence when you offer the product without generating value and start disrespecting the limits imposed by the other.

Be careful not to be the annoying broker who seems to be trying to force the purchase. After all, selling real estate is a negotiation of high-value goods. In this transaction, people will not buy without a thorough evaluation – which involves research and price comparison.

Did you like our post? Are you ready to put all these real estate sales techniques into practice? 


Dee is a well-respected business journalist with a deep understanding of global financial markets and a talent for uncovering the stories behind the numbers. With over 20 years of experience covering the business beat, Dee is known for his in-depth reporting and analysis of industry trends, as well as his ability to make complex financial concepts understandable to a wide audience.