Although internet marketing is currently the most popular method used these days for small business promotion and growth, it is still good practice to add variety to your sales and marketing efforts. Implementing offline marketing strategies is one way that you can accomplish this.
Offline marketing strategies are as the name implies…. traditional marketing activities that you can use – absent of the internet to promote, market and advertise your small business.
For today’s blog post I am sharing 12 budget friendly offline marketing strategies that you can add to your marketing mix to bring in new leads and customers for your business:
1. Canvassing – Print out inexpensive flyers, door hangers, etc., head out to local business parks in your area and drop off information to small businesses about your products and services.
2. Every Door Direct Mail Retail Program– The Every Door Direct Mail Retail program is a program designed to help small business owners send postcards inexpensively to other local businesses within their area. The biggest perk to using the EDDM program is that you can send up to 5,000 postcards, flyers and etc., a day to small businesses in the zip code of your choosing.
3.Joint Ventures–Getting joint ventures and strategic alliances with other companies that have access to a larger audience can help you expand your reach to new prospects and gain instant credibility in your industry.
4. Volunteer to Speak at Industry Events – Create content on hot topics in your industry and volunteer to talk about them. Speaking at industry events will position you as an authority in your niche.
5. Offer a Free Service or Consultation – Add this information to the back of your business cards to generate leads.
5.Attend Networking Events – Networking events will increase your visibility, help you start and build new relationships with other small business owners and help you stay up-to-date with the latest and greatest in your industry.
6. Register for and attend Free Conferences – Take to the internet to find free local small business conferences in your area that you can attend.
7. Classified Ads – Call around to find inexpensive classified ads in your areas that you can use to place advertisements in for your business.
8. Attend Meet-up Groups – These groups give you opportunities to market your business and come in contact with like-minded business professionals in a specific niche.
9. Barter Your Services – This is simply where two businesses in similar industries exchange goods and services amongst one another for payment instead of money. An example is an accountant agreeing to do taxes for a computer support company in return for free computer services for his accounting practice.
10. Join your Local Chamber of Commerce – Joining your local chamber of commerce will give you the chance to connect with other businesses in your community, and ultimately even do business with them.
11. Create Customer Referral Cards – Hand these cards to your current customers and also prospective clients that you meet.
12. Purchase Promotional Items with your Company Logo on Them; Wear them every chance that you get and ask your employees to do the same. Here is a list of low-cost promotional items that you should have in your marketing arsenal.
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