Seven Low Cost Promotional Items Every Business Should Have in their Marketing Arsenal

Seven Low Cost Promotional Items Every Business Should Have in their Marketing Arsenal

Promotional products for your business don’t have to be flashy or expensive. Even in this tough economy, you can still promote your business using some of the following low-cost marketing products. Here are 7 low cost promotional items that small businesses should have in their marketing arsenal:

1. Magnets

Promotional Magnets








This is a simple and inexpensive way to advertise your business. Magnets can include your business name, address, phone number, and any other important information. And since most magnets end up on the fridge, you know your customers will be reminded of your business frequently.











While pens may be somewhat overused when it comes to marketing, they are a fairly effective product. Everyone uses pens, so this is a great way to keep your business in the minds of your customers.

3. Coffee Mugs









For the coffee drinker, this is an excellent product to promote your business. Most coffee drinkers have at least a cup of coffee in the morning, so that ensures he or she will be reminded of your business on a regular basis.

4. Stationary

Small Business Stationary








Along with business cards, make sure that every other outgoing piece of correspondence is a good advertisement for your business. Make sure your stationary and envelopes have all your information, along with a logo and your website.

5. Calendar





A calendar is a fantastic marketing tool, because it’s another item that will likely be looked at and used every day.

6. Reusable water bottles

Reusable Water Bottles




Everyone drinks water – a reusable water bottle could be a great marketing tool, especially if it looks nice enough that people would want to carry it with them.

7. Apparel

Promotional Apparel








If you’re careful in the design, a t-shirt or hat could be an effective promotional product. Most people won’t wear a stupid t-shirt with a business name on it; however, a shirt or hat with a witty phrase or unique design might actually be worn. And then you have a walking advertisement for your business!

Happy Marketing!

About the Author

Chic Geek
Kim "The Chick Geek" is the founder of Small Business Sense and Websites4SmallBiz. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

2 Comments on "Seven Low Cost Promotional Items Every Business Should Have in their Marketing Arsenal"

  1. Dave Whalley | May 2, 2014 at 1:24 am | Reply

    Selecting the right promotional products for your business is quite hard especially if your a start up business owner but thanks to this article. Promotional products are cost effective marketing tool. Having your company name and logo printed on these items will surely boost brand awareness for your business. While customer’s constant use of these items guarantees a lot of exposure for your brand. For promo items from Australia you may also visit

  2. Kim, this is an amazing post and I agree 100%. It’s not necessary to invest a fortune into promotional materials, the key is simply giving clients a constant reminder of your company through items that are used on daily bases. Lately we’ve been using and we’re very happy with them.

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