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10 Tips for Writing Compelling Email Newsletter Content

10 Tips for Writing Compelling Email Newsletter Content

Newsletters are the perfect way to get closer to your target audience. While using newsletters increase your followers and potential revenue, however, it is essential to remember that creating one does not immediately mean you will succeed with it. Well, unless you know the top tips for creating a great newsletter.

How Do You Get Awesome Results from Your Email Newsletter?

There are numerous things you can do to create an effective and compelling email newsletter. Nonetheless, here are the most crucial tips you need to observe:

1. Create a Catchy Title

The first thing your readers will see is your email newsletter’s subject line and article title. If those two things are not intriguing enough, your click-through rate and sales will diminish.

Some examples of Catchy Newsletter Titles are:

“Commercial Property Investor’s Report” versus “The Loman Investment Newsletter” – Source

“Birdwatching Today” versus “Dave’s Pet Store Birdwatching Gazette” – Source

“Racing Trends” versus “The Racing Mechanic Times” – Source

2. Pick Relevant and Evergreen Topics

Learn as much as you can about your target audience and then create content that:

• Answers their questions and solves their problems

• They can apply in their own lives and businesses

• As much as possible, can be used no matter how old the newsletter becomes

 Here is a list of 50 Ideas for Great Content for your E-Newsletter.

3. Make Your Newsletter Unique

People pick clothes that they find refreshing and which match their style. Similarly, people will pick your newsletter only if it is fresh and unique. That means it is more beneficial to create new content instead of simply copying others’ articles.

4. Always Go for Quality

You are an expert and an authoritative figure on your chosen niche. That is what you want your readers to understand. Now, how can that be possible if your email newsletter has a poor design and filled with grammatical errors?

That said, you ought to:

• Always proofread and edit your email newsletter articles

• Add relevant images when necessary

• Limit links

5. Talk to Your Reader

Yes, you might have hundreds or thousands of subscribers. However, you have to remember that your newsletter will reach and be read by your followers individually, so you have to make your writing as personal as possible. Instead of collectively referring to your subscribers as “readers,” use words, such as “you,” that endear you to them.

6. Make It Easy to Read

Some people do not like reading long articles or big blocks of texts.

Make it easier for them to go through your newsletter by:

• Adding subheadings

• Using bullet points

• Highlighting (bold or italicize) vital information

• Using short sentences and paragraphs

Brant Wilson, a staff writer for the DesignMag network put together a great list of  10 Stunning Email Newsletter Designs that you can use as inspiration for designing your own company’s Email Newsletter.

7. Prefer to Inform, Not Advertise 

People subscribe to email newsletters generally because they want to learn from the author. While they might like some products you offer, you should never make a huge advertisement magazine out of your newsletter. Keep ads and affiliate links to a minimum and allot a small part of your email for them, so readers can skip them, if they like. 

8. Listen to Your Subscribers

Readers know what they want best, so be sure to listen to what they say. Collect questions and feedbacks, and address them in your next release. Do this, and your readers will surely love and treasure you.

9. Stick with a Schedule 

Make your readers anticipate and eager to get your latest newsletter by creating and sticking to a schedule. Now, you do not need to send emails every day. A newsletter a week, every other week, or once a month can be enough; just make sure that you are offering valuable information.

10. Offer Incentives

Every now and then, offer a reward to your current and potential subscribers. The prize need not be worth a fortune. In fact, simple shout outs or small products relevant to your business can be enough. Although this is to show your appreciation to your readers, they are most certain to give the favor back by continuously supporting you and perhaps sharing your email newsletter with more acquaintances.

Creating a highly effective and very compelling email newsletter is not easy. However, if you keep the tips I shared with you in mind, in time, you will be able to create newsletters that generate awesome results.

Kim George
Written by Kim George

Kim "The Chick Geek" is the founder of Small Business Sense. Small Business Sense is a blog that shares helpful tips, resources and information with Entrepreneurs and Small Business owners.