YouTube Tips For Marketing Your Small Business

People typically think of Facebook and Twitter when they are referring to social media as a business tool. In the past, we might not have thought YouTube would be a suitable platform for marketing a small business. But now that YouTube comments are tied to Google+, it’s more social and influential than ever before. A great way to boost the visibility and credibility of your small business is by posting video content on YouTube. Video content has grown to take the place of static content in marketing, and YouTube plays an important role. As an individual user, the site might seem straightforward, but if you want to use it to market and grow your business, it can be more complex. YouTube can be a valuable tool if you know how to use it.

Signing Up For A Business YouTube Account

Customize Your Channel

Your YouTube channel is the page someone sees when they click on your account name. The channel page doesn’t have to look the same as every other one. Create a channel as customized as you like with colors, images, links, relevant information, etc. You can leverage this opportunity to reinforce your brand identity by using your logo, color palette, tone, and slogans so viewers are more likely to associate the video with your company. YouTube allows you to create a channel and invite your viewers to subscribe, so they get notified whenever you add a new video to your channel, which encourages people to visit your page again.

Develop A YouTube Marketing Strategy

The marketing of YouTube is similar to that of other social media. It is essential to create a strategy first. You should start by defining your YouTube marketing goals before you commence with the process. Set concrete goals for yourself, Engaged traffic Engagement Reach or subscriber numbers When you are putting together your goals, use the SMART model. A specific, measurable, attainable, relevant, and schedule-bound goal. By doing so, you will make sure that your goals are detailed, you have a deadline, and they are achievable. As well as measuring your progress accurately, you must also be able to evaluate your results. Decide what your KPIs (key performance indicators) are at this stage of strategizing so that you can measure your progress.

Use YouTube To Connect Personally With Customers

The sales game has an old maxim: The most important thing you’re doing is selling yourself. Customers want to buy from people they know and trust. YouTube provides an exceptional medium for you to introduce yourself and convey to your audiences how much you care for them. You might want to create a few YouTube videos to introduce yourself, explain your qualifications, and explain what your business is about. Customers should feel comfortable with your products and that you are genuinely concerned with helping them meet their needs. You should keep these short – no longer than 30 seconds. Make sure you are making a positive impression on your customer and your company in a short period of time. Avoid giving them a lot of details that will bore them.

Advertise On YouTube

Those who use YouTube benefit from the site’s free service, plus the site’s reliance on video content requires companies to provide a call-to-action link at the bottom of their videos that direct viewers to their websites. Video ads include all four options, including TrueView video in-stream ads, which play before, during or after other videos on the site. In five seconds, users will be able to skip the advertisement. In either case, you are charged only if the viewer watches 30 seconds of the ad, or if they interact with it. Also, discovery ads appear during search on YouTube or browsing the web while a user looks at content from YouTube or other websites. 30 second clips are not limited; You can make them as short or as long as you like. If someone clicks on an ad to see the video in its entirety, you will be charged. A bumper ad lasts for six seconds or less, and users can’t skip it. Other videos appear before, during, or after these ads. Apps and websites hosting this content play outstream ads only on mobile devices. Your cost per thousand impressions will be calculated by vCPM, or virtual cost per thousand impressions. A second option to paying for YouTube Ads is to buy views on your videos on YouTube. If you do this, your videos will appear higher on a search engine’s results page which will lead to more organic views. Can I buy YouTube views if I don’t know where and how to get them? If you search the web for reputable providers, you will find some results.

Put Thought Into Your Video Titles

YouTube users use keywords and phrases to find what they’re looking for much in the same way they do on Google. You should not give your videos boring, non-descriptive titles since there is a great deal of weight attached to titles in YouTube searches (powered by Google). Incorporate the topics of your videos into your titles, such as “5 Ways to Save Time Every Day with [Your Company’s Productivity App].” Instead of only following the title, incorporate keywords that are relevant to the subject of your videos.

Commit To A Schedule

You must remain consistent on YouTube if you want your channel to keep growing. More content means more chances for you to reach a wider audience, just like with blogging. YouTubers who are successful usually have a very strict publishing schedule – and they stick to that schedule. In addition to YouTube, the YouTubers also promote their new videos on other social media platforms in order to ensure that people who aren’t subscribed to their channel are aware when a new video will be released. Setting up a YouTube marketing strategy for your company will help you understand how frequently you can realistically post new content and whether you will be able to keep your commitment. You should also consider when you release your videos once you determine how often you can post. During the evening and on the weekends, most YouTube viewers watch videos. When posting your content, early afternoons during the week, or early Saturdays and Sundays are the best times, so that your videos are indexed by the time your potential viewers are searching for them.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.