The Effect Land Has on Your Business

When running a business, there are many aspects to manage. One of the most important is where you set up offices or a storefront. You will also need to decide whether renting or purchasing land is the best way to take your company forward.

Why Location Is Important

Where you place your mark on the map impacts multiple areas of your business. When deciding the site, you should consider your needs and what establishments will be run on that property. Let’s take a more in-depth look.


Many stores gain customers by attracting everyone who walks past their storefront. If your business needs customers to come inside your shop or restaurant, your location can’t be secluded.

A location that is too far from other conveniences, only a few people will seek your services. If your store is based online, then you likely won’t need to be in a consumer filled area. However, it will impact any deliveries and employee transport.

Brand Visibility

While a prime area is an ideal spot to open your store, you should consider your brand. Sketchy neighborhoods may result in your brand’s reputation taking a decline. However, being in a pristine area will result in a more pleasing appearance for your company.

Renting Vs. Buying

Whether it’s for your personal life or your business, the debate about renting or purchasing a property will always be held. But, here are a few reasons why you should consider each option.


For specific locations, this is the only option, such as within a mall or shopping center. Leasing out a building is a great way to take your brand forward slowly, especially if you intend to change locations.

However, leasing a property often restricts you from having any control over it. Then, once your lease agreement expires, you’ll need to renew it, if possible. If the contract can not be renewed, you will be forced to swap locations and lose potential clients.

Many lease agreements will have your landlord held responsible for the repair and maintenance of your building. This will save your company time and money.


Purchasing land is easier than it seems. Take a peek here to start looking. Once you’ve bought the location of your next store or office building, you can remodel and redesign that property to your needs.

Owning the land your business runs on is also an excellent investment. Should you ever move to a new location, the previous one can be sold and potentially bring in a profit. However, the value of the property you purchase or sell will be dependant on how well the area is doing, and that can change over time.


With the details listed out, all you need to do is efficiently evaluate what your needs are and the best way to gain them. 


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.