Small Business Mistakes Even Smart Entrepreneurs Make
Starting a business can be intimidating, and the fear of failure can be so crippling it can stop potential business owners from ever taking the big leap. Mistakes are expected when taking on a new challenge, but when accomplished, it can be twice as rewarding.
The benefit of not being the first business owner is that we can pay attention to what other entrepreneurs did wrong, and what we can do to make it better. Instead of trying to avoid mistakes altogether, let’s learn from the errors of others for a smoother startup launch.
Planning
Picking a Niche Too Narrow or Broad
Choosing a broad niche because there is no specific target audience. A narrow niche caters to a small portion of the population and prevents the company from growing. Find a middle ground, where it is specific enough to catch attention, but is still able to attract enough profit.
Choosing the Wrong Business Type
A business structure can make or break a company in the beginning. Learn about the different types of business entities, and work with an attorney and an accountant to know which one best fits the company’s needs.
Marketing Mistakes
Not Investing Enough in Marketing
Companies can no longer rely solely on word of mouth. Invest in marketing to create a stronger presence and build brand awareness. Trying to skip out on the expense will cost more in the long run.
Not Going Digital
Less than two-thirds of small businesses have a website, and 58% of those without a website plan to build one. Digital marketing is taking over, and ignoring it is the quickest way to miss out on reach.
Financial Mistakes
Not Buckling Down on Finances
A business owner does not have to be a mathematician, but they need to have a basic understanding of financial processes. Inadequate cash flow is the leading cause of small businesses being shut down, so make sure to hire a bookkeeper to keep everything in order.
Filing Taxes Late or Inaccurately
Business taxes must be filed by a certain deadline, and if they are not completed properly, it can cost the company severe penalties. To avoid underpaying taxes or other issues, consult with professionals who are familiar with tax codes and guidelines.
Common Hiring Mistakes
Waiting Too Long to Hire
Business owners delegating tasks on their own are more likely to mess up. There is nothing wrong with needing extra hands. In fact, it will save money by allowing the launch to run smoothly.
Hiring Too Quickly
Similar to not wanting to start a business by themselves, business owners should take time to choose the right people to start the business off. Otherwise, there will be complications and hurt the team’s morale.
The Bottom Line
Mistakes are inevitable, but they can be reduced when we study the experience of other business owners. After all, victory loves preparation.
