How To Make a WordPress Site for Your Small Business
Small and mid-sized businesses face unique challenges creating full-featured websites.
Today’s digital landscape offers small businesses better growth opportunities than ever. With the right approach, a high-performance website can transform your company from the ground up.
WordPress has powered some of the most successful small business growth stories of the past decade, and it continues to offer more to small and mid-sized business owners than any other content management platform out there. More than one-third of all websites online today run on WordPress.
With more than 55,000 plugins and a wide range of integrations available, WordPress offers business owners everything they need to create a successful website. Better yet, it’s 100% open-source and 100% free.
But as always, there’s a catch.
Small and mid-sized companies with fewer IT resources to spare need to leverage technologies that eliminate the need for expensive, hard-to-find developer talent.
Build your website with a powerful code-free builder
There are many different code-free website builders in the WordPress industry, but very few of them offer the features and functionalities that small and mid-sized business owners truly need. Your code-free website builder must offer more than a collection of random templates – you need comprehensive backend functionality, and a robust, collaboration-oriented website editor.
Elementor is the website builder of choice for anyone who wants a comprehensive, fully-featured WordPress website without spending tens of thousands of dollars on specialized developer talent.
Elementor gives business owners total control over every aspect of their website. You control how it looks, how it runs, what marketing tools it includes, and more. You have access to all of these things through a single, intuitive dashboard and a user-friendly drag-and-drop interface.
Focus on pragmatism and speed – not elaborate designs
Most website builders spend a great deal of time and money trying to wow potential customers with dynamic scripts, sophisticated design elements, and extravagant visuals. This is certainly impressive, but it comes with a significant cost – your web page load speed.
Filling your website full of these complex fireworks displays may look good, but it can also be a source of friction in the user experience. Every single script on your website takes up storage and bandwidth. The more bloated your website is, the slower it will run.
Slow websites lose customers. If your website takes more than three seconds to load, you might lose up to 40% of your visitors right from the very first click.
Elaborate website designs are great if you have the resources and development talent to optimize them. If you don’t, the best thing you can do is create a website that works quickly and professionally – your customers will appreciate it.
Create stimulating social feeds
The fact you’re not throwing dynamic scripts and impressive visual content onto your website doesn’t mean you shouldn’t use those assets to your advantage. It just means there’s a better place to use them – on social media.
Your company’s social media presence can make or break its success as a digitally enabled online business. Consider how to position your brand in a way that demonstrates its strengths to your particular customer audience.
You may wish to position your brand as highly interactive across multiple social media channels, or you might want to focus exclusively on a single channel. Whichever path you take, you will get results if you create engaging, high-quality content that your audience truly cares about.
Use video to capture new leads
Video is one of the best formats for compelling, high-quality content. Whether you’re selling products on Instagram or posting open job positions on LinkedIn, you can’t stand out without video.
You can also embed video directly onto your website, and use multiple videos to guide users down a carefully built sales funnel. Many small businesses use YouTube as their video host for this purpose, but that’s not the best option out there.
If you want to embed videos onto your business website, you need a video host that supports customization, analytics, and marketing customization. Vimeo integrates seamlessly with Elementor, offering business users access to comprehensive video marketing features directly from the website builder.
Start Building Your Business Website with Elementor
There has never been a better time to bring your business online. Whether you want a simple boost to your web presence or a full-fledged digital transformation, Elementor is the website builder that delivers. Don’t spend top-dollar for specialized developer talent when you can gain best-in-class WordPress functionality with a few easy clicks. Try Elementor’s 100% free Basic subscription for yourself now.