How To Create a Successful Launch Event for Your Company?
Although the pandemic has changed the way we do business and made it more virtual than ever, it remains true that most managers prefer to meet face to face, especially before they start a relationship with a new partner. That is why you should envision an important launch event when you open your new office or commercial location. Here are a few tips to make it successful.
- Record the Creation Process
It takes time to open a new facility, no matter what its purpose is. Recreating new walls, changing the lighting, adding the decoration touches; this all show the importance you give to details. In business, people appreciate that, as it is a sign that you care and that you will handle all that needs to be done, properly, for your business to grow. That is why you should record the process by using a Tikee timelapse camera.
This custom camera is built to take pictures constantly, at a given interval, to capture the growth of the work being done. You position it on a stand, somewhere it won’t need to be moved during the renovation work, and let it do its job, until the very last day. Then, you will find yourself in possession of a video, moving at a rapid pace, and showing how your new location was built. This should be shown at the launch event, so people can discover how the location was when you took it over from previous tenants, and how you made it the way it is today. There is no reason why you shouldn’t keep using the video afterward, on your website, and for marketing campaign purposes, as well.
- Add a “live” Online Event
Some people are not ready to go back out, to attend special events, such as the launch of your company. Therefore, you also need to think of them, when you plan the whole thing. Today, it is possible to do live presentations on social media, such as Facebook, for example. When you do so, it immediately tells your friends and followers that you are currently streaming live. This said, if you decide to use this option, you should still advise the most important clients that you will indeed be going live on social media, at a given date and time. Otherwise, most of them will probably be busy, when they receive the notification that you are now streaming. Also, add a camera that will show the whole event on your website, in real-time.
- Prepare a Large Marketing Campaign
You don’t want to find yourself with only five or ten people at your launch. And so, you need to prepare it fully, months before, by choosing various actions that will attract the people you want at your place. It should include email invitations, as well as confirmation requests through phone messages (whenever possible). Two weeks prior to the event, you should know how many people should show up, so that you can do a final marketing push, if the number is too low. Just don’t let your foot off the gas pedal, until the event starts.