Confectionery Packaging – 5 Mistakes To Avoid
If you are in the confectionery industry, you probably know how important the packaging of your chocolate and sweet products is. You need to have confectionery packaging with great protective qualities and irresistible visual appeal that accurately represents your brand and products.
In this article, the packaging professionals from Packlion talk about all the mistakes you might be making with your confectionery packaging design. Read on to learn how to avoid them.
What is generally important about confectionary packaging?
A few things are important when it comes to confectionery packaging.
First are the protective qualities of the packaging. Sweets and chocolates are very fragile, meltable, and prone to breaking. If any of these things happen, the appeal of your product could be ruined and your customers would be left dissatisfied. For that reason, it is vital to make sure your chocolate boxes and confectionery packaging are highly durable, heat resistant, and leak-proof.
Good design is also something that is important in confectionery packaging solutions. It should authentically show the contents of the product, its qualities, your brand mission and values. It should also be appealing to the target audience of your business. The main elements of adequate design are captivating branding, attractive visuals, sensory elements, easy boxing, and relatable text.
5 mistakes to avoid with your confectionery packaging
Choosing the wrong material
Be careful when choosing materials for your confectionery packaging. Picking the wrong material can throw off certain groups of customers, ruin the appeal of your product and lead to damage during handling, shipping, or storage.
The safest material options for your product packaging are certainly different kinds of thick paper and cardboard. They are made of renewable supplies, fully compostable, recyclable, and will naturally degrade when disposed of.
Also, these materials are durable, long-lasting, and extremely eco-friendly. They would be lowering your carbon footprint from production and transportation and solving the problems with air, water, and land pollution caused by traditional packaging.
Hiding ingredients information
Hiding important information about the ingredients of your products can have serious consequences for your brand. And we are not talking only about the reputation hit, but also about the lawsuits you may be faced with from the authorities and from your clients.
By not uncovering all ingredient details you may put your customer’s health at risk, ruin their diets or make them go against their values. Let’s put aside the fact that everyone has their own taste and personal preferences.
The real problem could arise for people with certain diet restrictions, significant food intolerance, and allergies. The consequences of hiding such information could be serious. To avoid that, we urge you to disclose absolutely all product ingredients on the packaging.
Harming the environment
If you are still using plastic confectionery packaging for your edibles, you are inevitably hurting the environment. Plastic wraps and boxes take hundreds of years to break down, and during the process, they cause a toxic gas emission spike, hurt wildlife, pollute nature, and so on.
In case you want to make a change and be perceived as an eco-aware brand, then it is time to switch to sustainable packaging. With sustainable confectionery packaging, you are actually reducing carbon emissions, encouraging recycling, and putting out packaging that breaks down safely and naturally. It would be amazing if you could educate your clients on safe packaging disposal and proper recycling practices to make the process smoother.
Skipping the testing phase
Before you put a product out, you have to make sure that it is safe and fits the criteria you have for quality. It is the same with chocolate boxes and confectionery packaging. The testing phase will let you know if the packaging needs some more customization in terms of usability, design, protection, size, or even change of materials.
Overcomplicating the design
Another crucial mistake many businesses in the food industry make is overcomplicating the design. The goal is to make the design attractive, minimalistic, and relatable, not to overload it with extra elements, chaotic color schemes, and too much text.
The winning strategy is to try and make your packaging alluring in a simple and non-invasive way, with balanced colors, fonts, and text. Be short and clear with your message and make sure your design is recognizable without it being perceived as “too much”.