Adam Hansen

Author Archives: Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.

5 Things You Must Include in Your Marketing Plan Executive Summary

A solid marketing plan is essential for business. Indeed, a documented marketing strategy increases the likelihood of success by 313%! It makes sense. After all, it’s a blueprint that outlines how businesses will showcase their product/service to would-be customers. It plays a pivotal role in attracting investment. The executive summary is a key component. Potential […]

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New Supreme Court Case Redefines Trademark Licenses During Bankruptcy

If asked to make a list of the “property” or assets that they own, the average American would include a wide range of tangible items, i.e. land, houses, cars, computers, etc. An American business would possibly expand the definition of property further to include items such as: customer lists, product designs, suppliers etc. The premise […]

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