3 Tips For Creating A Successful Content Calendar

In order to have a successful online business, or even just an organization that operates with a website or other online platform, you’ve got to find a way to contribute to all the content being published online. However, doing so can often be very intimidating for a small business or organization, especially if you’re not sure where to start.

To help you with this, here are three tips for creating a successful content calendar that will allow you to slowly but surely create a mass of content for your company or organization. 

Plan Your Content Around Your Customers

While it might be easy to come up with a few blog or content topics just off the top of your head, once you’ve written those pieces, branching out from there can be extremely difficult. One way to combat this, according to Syed Balkhi, a contributor to Business2Community.com, is to plan content topics based on the customers or clients that you have for your business or organization.

To make the most of this, you should create personas for the types of people who will use your products or services. The more detailed you can make these personas, the better you’ll be able to understand the type of people who will be reading or using your content. With a firm grasp on this, you should be able to come up with a lot more topics to create for your own content calendar. 

Find Balance When Posting

If you’re able to create a few customer personas for your target market, you should then spend your time plugging your content ideas into your content calendar in a way that creates balance with your posts.

For those who already have some content on their website, you might first want to look through what you’ve already written. The purpose of this content audit will be to ensure that you’re not writing the same content or leaving any holes in the topics you’re covering. Once you know exactly what you have and what you need to create still, Justin McGill, a contributor to HubSpot.com, shares that you should then work to make your content calendar diverse so you’re publishing various interesting topics. 

Solidify As Much As You Can While Staying Flexible

While it’s great to plan your content calendar out in advance, Leslie Truex, a contributor to The Balance Small Business, recommends that you also leave some room for flexibility in your calendar. Especially if something relevant to your industry becomes newsworthy, you’ll have to have the freedom to post about it without throwing your entire content calendar out of whack. 

If you aren’t currently using a content calendar to help with your content creation and publication, consider using the tips mentioned above to help you make a calendar that will catapult your business to online success.

Jenna Pitt