Managing Your Golf Course’s Online Reviews

Your golf course’s online reviews may often be a determining factor in a golfer’s decision to play your course, or go somewhere else. It’s easier now than ever for customers to search your facility and make a quick decision about where they want to take their business. 

Not only are reviews a valuable resource for customers, but also a source of feedback for businesses. This can help you understand what you’re doing well or where you need to improve. Below are some helpful tips for getting started, as well as best practices in managing online reviews.

Create or claim your page for business

Set up a process

Initiate a feedback process

Keep track of your reviews

You must respond quickly and continuously

All reviews are welcome to be replied

Avoid these actions

Draw actionable insights on your course’s performance

Next year will be better than the one that just passed. Get our guide for a free year-end performance assessment.

Getting started

Create or claim your page for business

Review sites often use public data to classify businesses. Your range, pro shop, or restaurant might be already listed. Register for a profile free of charge on Yelp and TripAdvisor. 

Access to many members features is possible, such page statistics being one of them. You will be able to create your own business through these platforms. Search results can have a positive effect. It is vital, because Local businesses account for 46% of Google searches.  

Reviews and customer feedback can influence your future business decisions. Take these reviews seriously, and work hard to deliver a great customer experience each time.

Set up a process

As with most aspects of any successful business, it’s important to have a process in place before you start responding to online reviews. Whether you’re responding to reviews personally, or you’ve tasked an employee to do it, it’s important to designate one person to manage online reviews. 

Multiple people can share the task. This could lead to inconsistent responses, which may worsen a problem rather than solving it. The responses must be direct, friendly, and lead to specific decisions. Also, this function should be performed at a fixed time daily.

Initiate a feedback process

It is important to inform your customers that you are on review sites. It’s also okay to encourage them to post a review if they’re satisfied with your product or service and want to show their appreciation. Do not ask them for reviews or give rewards in return for their positive rating. You should make it simple for customers to review your products.Base their experience at the facility. 

This can be done by setting up An automated email campaignMarketing software, such as Small Biz Sense Golf – PitchCRM. You can include links to review websites in your email and ask loyal customers for feedback. 

Use best practices

Keep track of your reviews

Once you’ve registered your profile on customer review sites, you can opt in to receive instant notifications from these platforms every time a customer leaves a review. Google Alerts can be used by businesses to get notified of company names appearing in videos, blogs and web pages. 

This way, you’ll receive a notification each time someone leaves a review, enabling you and your team to keep track of each piece of feedback in a timely manner. 

You must respond quickly and continuously

You cannot overstate the importance of responding promptly to negative reviews. Do not let negative reviews fester—responding to them promptly is a demonstration to your customers that you’re on top of things and that you care about their experience with your business. It’s also very important for you to maintain consistency, remaining active in monitoring and managing customer reviews.

All reviews are welcome to be replied

Numerous business managers and owners have this trait. Negative reviews can easily alarmThey may not acknowledge them. You can still learn more about the business by responding to all comments, even the negative ones. 99% of customersRead the answers businesses give to customers’ reviews. 

It shows customers that the company values their feedback and is willing to work with them to solve the problem. It can reduce the negative reviews that can be damaging and can lead to positive outcomes in the end. Most people simply want to express their opinion to everyone who listens. Many will even change their mind if offered the chance.

Avoid these actions

Arguing With Customers

It is natural for us to allow our emotions to take over. However, this is not the right way to handle a negative review from a customer and could lead to an incorrect impression of the owner or manager. Dissatisfied customers should be dealt with professionally. 

This doesn’t mean that you can’t present your side of the story, however. This is because reviews can often be based upon misunderstandings. Your succinct, empathic response may clear up the matter and leave your customer feeling satisfied.

Fake reviews

This should go without saying, but generating erroneous reviews will not only be recognized by today’s consumers, but can also result in disciplinary action on the bigger review sites. These negative reviews could end up costing you more than those you wanted to eliminate. 

Fake reviews can be a serious offense. It may be considered illegal in certain jurisdictions. Review sites with a larger audience are more adept at recognizing fake reviews. They filter out fraudulent evaluations regularly.

Conclusion

An online review can make the difference between getting a client, member or losing sales revenue. You provide the same service as your client. Your staff should be given periodic reviewsCustomers’ reviews can be a valuable assessment of the business as well as your own performance based upon their work performance.

A positive customer experience is the cornerstone of great reviews. This is where your staff and the tools that you use will really make a difference. If you’re looking to invest in stronger tools to give your customers a better experience at your facility, Reach out to industry professionalsLearn more about Small Biz Sense Golf’s ability to make this a reality.

[ad_2]
Cyndy Lane