Importance of a Good Golf Course Website

When was the last time you logged onto a company’s website and weren’t impressed? 

Think about the time when you visited a well-designed, intuitive corporate website. 

We’ll level with you: most golf course websites simply aren’t up to par. Research consistently shows Good web design has a positive impact On attracting, keeping, and converting customers. 

We know the idea of undertaking a website overhaul can be daunting— but it’s not as daunting as relying on a website that’s older than some of your employees. While you might feel like you can’t afford to redesign your website, you actually can’t afford not to.

Let’s talk about how to improve your golf course website and boost your bottom line.The components of a good website are:

Design

Videos and pictures

Responsiveness

Identity branding

Integrated booking widget

Contact information, social media handles

Information and calendar for events

A news bulletin for the blog or section

Define your golf course digital marketing strategy

To grow your audience, download our free guide. It contains actionable tips for creating engaging content on social networks.

What information should be included on your website for a golf course? 

Clean design

Your homepage is often your course’s first impression. A bad layout can lead to lost customers. 

Web design should be about functionality as much as it is about aesthetics. Proper web design elements can help improve your website’s search engine rankings. You website must be simple to navigate and contain clear calls-to actions, where applicable. 

Video and pictures of high quality

Use Photos and VideosYour golf course’s story. Show off your oceanside par 5 or the famous island green. Flyover drones to capture aerial views. That’s what the people want to see. 

When images are uploaded to your website with Keywords and optimized file namesThis can help you rank your website higher in search engines like Google. 

Responsive design

Have you ever visited a website on your phone, and quickly realized the site wasn’t meant for that device? It was difficult to zoom in or out and scroll sideways, read the text, and see blurry photos without having to squint. That’s because that site was unresponsive. To avoid this happening to your own website, It’s best practice to find a digital agency who provides website design in Hitchin to ensure you provide a cohesive customer experience across a wide range of devices. 

Responsive web design allows you to build a single  website that automatically adapts to scale for any device. Smartphones are now used by more people to visit sites.Responsive design is more important than on a computer desktop. Plus, by building one responsive web design rather than two distinct sites, you’ll be saving time and money at conception and any time you have to make edits.  Responsive design is a feature of almost all ready-to use website building templates. 

Identity branding

Your brand isn’t just your logo, colors and slogan. It’s everything people see and feel when they encounter your business. On your website, it’s your copy style, the type of font you use, your photography style—and it’s important because branding determines the level of trust and credibility you build with your customers. 

Brand identity must be developed clearly BeforeYou build and rebuild your website. Because, all those elements we discussed—fonts and type, copy, photography, taglines—will be determined by the identity you form. 

A booking widget integrated

For any course, online tee times reservations are essential. If a golfer visits your website and finds that they can’t book their game without calling a phone number, there’s a chance they might bail and move on to the next course. According to experts, online bookings of tee times will be the most popular. Bookings up to 65%In the next 2 years. 

Integrating a Booking widgetYour website will allow golfers to make tee-time bookings anytime and anywhere. You will see a significant increase in your net profit.

The convenience factor is also important. Online booking makes it easier for Your customers and  also makes it easier for you. Rather than fielding a phone call for each and every group on your tee sheet, your site can automatically reserve groups while you’re running other aspects of your business, freeing up your staff to handle other important tasks.

Contact information, social media handles

Your contact information is one of the most crucial pieces of information you should include on your site. This includes your primary phone number, your email address, and your physical address. 

Also, you should provide links to all social media pages (e.g. Facebook, Instagram, LinkedIn). TikTok. In our always-online world, social media is a place for your customers to get in touch with you,  engage with your business and learn more about your course and offerings. 

Calendar of Events 

A calendar on your site is a great way to get more people to your courses events. 

Small Biz Sense’s custom website services can embed a beautiful, fully-functional calendar for you so customers can see what’s happening and add reminders to their personal calendars without leaving your site. 

A news bulletin for the blog or section

The website component with the lowest priority is this. It’s not completely necessary to have a news or blog section on your golf course website, but if you’re building a brand new website or are interested in getting more traffic to your current site, a blog could be worthwhile. Well-written blog posts and longer articles are a proven strategy to improve your site’s ranking on search engines, generate more bookings and establish your course as an authoritative source for golf information.

If you’re interested in starting a golf blog, but aren’t sure where to start, consider sharing expert-given answers to commonly asked questions or writing detailed, helpful tutorials for beginner golfers. 

How important is a great website? 

This increases credibility

As with any business, a strong website makes you look legitimate—and a poor one (or none at all) can make you look unprofessional. Your website is a virtual lens into your company, often a customer’s first look at what you have to offer. And while this look is  behind a screen, that holds a lot of weight—today more than ever. Customers will look to companies’ websites in the face of a decision, and the information they get will help them make the best one. You want your website to be just as gorgeous as your golf course. 

Websites increase revenue

Your ability to sell more will be enhanced if your website is robust and meets all of the requirements. A well-designed website that contains useful information optimized for search engines will bring in visitors. You can keep visitors on your website longer if you have a clean design that’s easy to use. And with engaging copy and strong calls-to-action leading to a worthwhile offer, you’ll convert more of those leads into customers. 

Plus, once your web design project concludes, save for some regular updates, the well-oiled machine that is your website does all the work for you while you’re holding things down in the pro shop, on the range or at the first tee.

It’s possible to reach more people

Your website will be more easily found on search engines if it is more useful. If you want to attract people searching the web for ‘golf courses in Nevada’ for example, you can optimize your whole site around that keyword. By using those words in your text, providing relevant information and offering a good user experience, you’ll open up your site to people searching for exactly what you provide.

Marketing support

Just about every digital tactic—social media, paid search, email marketing—leans heavily on a company’s website as a place to funnel leads. Without a strong website, you’ll be losing clicks and customers. Follow all the steps we’ve just described toward building a great website for your golf course and your marketing efforts will become that much more effective.

Do you want to make a better site? 

A well-built website will not only better represent your brand, it’ll bring in more customers, too. If you’re looking to build a custom website for your course, Get in touch with our expertsFind out more information about our web development services. Our web team can build a responsive website for you with everything you want and nothing you don’t. 

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Cyndy Lane