Implementing Your Google Ads Strategy

Google Ads is a self-service advertising platform that lets businesses show ads on Google and across the web. It’s easy to set up and manage, so you can get started right away.

Many use Google Ads to promote their brand’s business such as products, services, or websites with text ads, image ads, video ads, or interactive “shoppable” display ads. You’ll pay when people click your ad or visit your website from Google Search results​ or from other websites where you’ve chosen to show your ad.

In order to find out what works best for your business, you need to experiment with different types of ads and different ad formats. You can also use Google Ads as a way of measuring how much traffic your site is getting.

5 Ways To Implement Google Ads Strategy That Every Business Owner Should Know

When it comes to implementing your Google Ads strategy, you have a number of choices. You can choose from CPC, Target CPA, and CPM bidding. 

But how do you decide which to use? While it is not easy to look for trusted digital marketing agency that offers the best google adwords Malaysia strategy, This article will explain the pros and cons of each type and how to choose the best one for your business. Here are 5 google Ads Strategy that you should follow!

Google Ads Strategy #1: CPC bidding 

One of the most effective strategies in CPC bidding as a Google AdSense strategy is the “Maximize Clicks” approach. With this strategy, you increase the amount of clicks that you receive, while also staying within your daily budget. For optimum results, set your maximum CPC to between 20 and 50 percent higher than your current bid. In addition, you should review the performance of your CPC campaigns frequently. 

This method is extremely effective, yet hands-off. The first step is to tell Google your daily budget, which is based on an algorithm. Once you enter this number, Google will adjust its bid automatically, and if your average daily spend falls below this amount, you can increase your bid. Once you reach your maximum daily budget, the CPC bid will be adjusted automatically, while you’ll be able to watch it closely. 

Google Ads Strategy #2: Target CPA bidding

When using this strategy, you should make sure that your conversion volume is high enough to support your bid level. Google recommends that you have at least 15 conversions within the past thirty days to activate this strategy. In order to be successful, you should aim to achieve at least thirty conversions per month. However, if your conversion volume is low, this strategy is not recommended for you. Alternatively, you can use an automatic bidding strategy, which is similar to manual bidding. In this case, Google will automatically bid more when it deems there is a higher chance of a conversion. 

Target CPA bidding is another way of using this strategy. It allows you to set the cost-per-action (CPA) threshold for each campaign and Google will automatically adjust your bid to get you as many conversions as possible within this price range. Although individual conversions may have higher or lower CPAs than the target, Google will try to balance this across the campaigns over time. It is important to note that you can also set minimum and maximum bid levels. However, you should note that bid caps are only available for portfolios, not individual campaigns. 

Google Ads Strategy #3: Manual CPC bidding 

If you’re new to Google Ads, manual CPC bidding is an excellent way to get started. It gives you complete control over your bids and costs without having to rely on algorithms. You can adjust your bids manually and set a maximum CPC. However, manual CPC bidding is not better than automated bidding strategies – it’s simply different. Manual CPC bidding is not for everyone. 

With manual CPC bidding, you’ll have to login to your Google Ads account on a regular basis to monitor your bids and adjust them as necessary. This strategy involves continually reviewing keyword bids and bid modifiers. You also risk missing out on valuable customers, wasting ad spend, and missing out on key contextual signals. By contrast, automated bidding strategies allow you to leverage contextual signals in real-time. 

Google Ads Strategy #4: CPM bidding 

If you are interested in achieving the highest profits from your Google Ads campaign, you should start with a CPM bidding strategy. This type of bidding strategy is similar to manual bidding, but it’s not recommended for lead generation or brand awareness campaigns. You will need to spend more time in the Google Ads platform. However, this strategy gives you more control over your CPC, as it allows you to adjust your bids to the level of your conversion chances. 

This bidding strategy can quickly add up, especially if you’re outranking 100% of your competitors. While CPM bidding is an effective method of getting high visibility, it requires a great deal of individual oversight. A better strategy may involve setting a maximum CPC bid and tracking your performance. However, you should be aware that impressions do not guarantee your ad will be seen by a customer. Depending on your target CPA and your marketing objectives, you should choose a CPC bidding strategy that’s best suited to your business. 

Google Ads Strategy #5: Dynamic Search Ads 

Including Dynamic Search ads in your Google Ads strategy can help you gain incremental traffic from different sources. They are great for websites that have a variety of products and services, because they are highly targeted to specific groups of customers. Unlike keyword-targeted

campaigns, Dynamic Search Ads will not cannibalize your other campaigns, because they use your website’s content as their basis for targeting. 

In addition to being highly relevant to the search query, Dynamic Search Advertisements can also be useful for monitoring campaigns and web pages. By automatically creating and serving ads based on relevant web pages, these ads can help you catch leads that were previously missed. These ads are not intended to replace other keyword-based campaigns, however, as they offer many advantages as well. Read on to learn more about the benefits of Dynamic Search Ads for your business.

Adam Hansen