How to Organize a Golf Summer Camp

High school and college students often remember fondly the time they spent at camp learning and making friends. All junior golfers should experience summer camp as a way to celebrate their independence. Can you benefit?

During their early years in the game, it’s about having fun. As they become more serious about golf, their focus shifts to ball striking and mental game management. 

Here’s what to consider when creating and planning golf summer camps at your facility:

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Set dates and times

The first thing to do when planning your summer golf camp is determine the length of the program. The summer is usually between 10-12 weeks long so the amount of sessions you offer should depend on the size of the junior program. 

Larger programsHalf-day and full day options will be offered, typically Monday through Thursday. Friday is reserved for rain. If your pool of junior golfers is small and concentrated, limiting options is acceptable and actually preferred, especially at private clubs where the PGA Professional team is well-aware of their members’ needs and preferences. After all, you want to use your professionals’ time to the fullest, and under-populating (and over-staffing) your summer golf camps do not meet that task. 

The half-day camp lasts for three hours while the full-day version takes twice as long. Your younger junior golfers most likely will sign up to your shorter sessions. You can prolong the session if you include swimming or any other activity. This is why many clubs have created full-day programs that don’t involve golf. The kids have lunch together while participating in fun, exciting activities.


You can organize your agenda according to age groups

Unless you have a very small group of summer campers, you’ll want to create learning groups based on age. This creates a learning environment that is more beneficial for everyone and provides opportunities for younger players to have experiences they wouldn’t get in a group of older campers. 

Every age group is unique. Your own learning styleThe length and depth of the instruction will vary depending on how attentive they are. Many PGA Professionals StationsIn their instructions, they briskly move the juniors between stations in five-minute increments. This makes it fun and fast.   


Create a curriculum together with the PGA Professional team

Many parents want to know what’s in store for their kids before registering them for a golf summer camp program. While some parents are happy with an introductory program to golf, others prefer more detailed instructions and tasks. All it comes down to the individual child’s goals and passion for golf. Some kids are looking to improve their skills, others want to have fun with their friends. You can have both at your golf camp.

Make a plan that addresses your concerns. Skills and ageThe total number of participants in each group. If you’re a busy club with many active members filling the range, pool and other amenities, you may have to get creative in how you serve your summer camps. Your club can reap the rewards of this lucrative venture. Engage your juniors by offering summer camps. They often provide a platform for you to offer your more extensive junior programs. Make sure to create Building block possibilitiesJuniors can grow and mature from their earliest years through high school.

Your summer camp program should be clearly laid out facility’s website. Whether all golf-related or  more diverse in its offerings, letting parents know what you have planned for their kids is a huge selling point and simply makes them feel better about spending the money. This also increases word-of mouth marketing. 


Determine the participant’s cost

Cost per participant will differ based on type of facility, number of hours offered and even who’s facilitating the camps. Instructional-based camps are more expensive than those that spend their time at the pool or on the playground doing arts and crafts. Private clubs may have an audience committed to summer camps regardless of their price. However, some customers who are interested in public courses might not be so dedicated. more price-conscious.

Half- and full-day club options can be cheaper. It also gives families more choice. Most programs include lunch. The revenue generated from 6-10 weeks worth of summer camp can make your organization very rich. Determine the needs of your customers and put a program together that people can’t refuse. You’ll make parents and guardians very happy and will create many long-term customers, as kids make friends, create attachments with coaches and counselors and simply have a great time. 


Set contingency policies

It doesn’t matter what you do, it will happen. Weather can be unpredictable. You must cancel. They’ll request refunds and will want to make up sessions that were missed due to no fault of the golf facility. To avoid any headaches, you must ensure that these policies are documented in advance. 

You should also specify the dress code, equipment and tools required to attend summer camp. More you Send it in writingThe less you stress when it comes to summer, the better. You should inform your customers in advance if you have a multi-kid discount. That’s one less barrier for parents to break down.  


To maximize attendance, market and promote

You now know what it is. WhenIt is the WhoIt is the WhatIt is the What is the cost?And the Let’s see what happens, it’s time to promote your summer golf camps. You should do it early in the calendar year. Don’t save your planning for the spring, as many parents will have already made summer plans for their youngsters.

Make plans for winter, and get started promoting after the holidays. The majority of families don’t have the time or energy to promote until after the new year. They are now focused on the summer once their calendars have been turned. 

Use your social media platform to increase awareness email database. Use an email marketing software to create and schedule automated messages ChronoPitch by Small Biz Sense GolfYou will be able to generate interest and sign-ups. 

Also, you can try to partner Local schoolsFlyers should contain all relevant information. Don’t forget that these summer camps are your chance to sell your services for the long-term. Secure the kids and you’ll often get the parents. Increased rounds, adult clinic participation, food and beverage sales and memberships can all be recognized thanks to a thriving junior golf program—and the summer is the centerpiece of most junior programs. 

Promote the following in your marketing Golf has many benefitsFor kids, and for parents. Make sure to use WebsiteIt is important to give all relevant information. This will decrease the phone calls to your club shop.  


It’s easy to register

After all the work you put into organizing your summer golf camps, it’s important to make the registration and payment process quick and easy. Mom and Dad should be able to access the registration page via links from social media or a well-designed website. 


You can easily manage your golf course

There are tools that can be used to organize and manage your golf courses. Small Biz Sense’s one-stop golf course management platform lets you save time when it comes to managing your membership packages, marketing and more. Ask one of our experts to learn more about how Small Biz Sense Golf can transform your course’s marketing and operations. 

Cyndy Lane