How Golf Courses Can Cope With the Ongoing Staffing Crisis

One of the many side effects of COVID-19 is labor shortages in almost all sectors. These are due to a variety of reasons. fewer workersTo fill many of the vital front-line positions in retail, hospitality and food and drink. 

Although the expectation is for employment trends to return to their pre-March 2020 state, the reality is that business owners need to find new methods of marketing and recruitment to fill any remaining jobs.

This problem is not unique to golf courses. Workforce reduction has left many seasonal jobs—outside operations, food and beverage, pool and youth activities, for instance—unfilled, affecting the seamless customer experience that golf, as a service industry, strives to provide. 

Your course will still be able to retain the employees it has now and recruit new staff despite the setbacks. Here’s what you need to do to manage the staffing crisis:

A culture of attraction for workers

Earn a living wage

Refer employees to the program

You can free up as much of your employees as you like

Set expectations for your entire staff

Get our complimentary golf course HR Handbook for valuable tips and tricks on how to hire, lead and manage your staff.

Pre-pandemic picture of labor

The population of foreign-born workers rose prior to 2019. By more than half a billionEach year, approximately 200,000 people. Immigration Policies at the timeThe pandemic caused a drastic reduction in the number of employees, effectively eliminating them all. 

There were also more women on the labor force than ever before, which meant that seniors who are looking to retire would be able to fill any vacant roles in order for them and their income. 

Family priorities are shifting today due to school closures. This has led to a reduction in the number of women working full time. For obvious reasons seniors are now working less.  

As businesses opened in the second half 2020, 2021 and beyond, the availability of each one of the trusted workers was reduced. This is negatively affecting the economy and retail, among other business segments.

How do you manage the staffing crisis

With workers few and far between, you’ll need to ensure that your golf course offers more than just jobs—you need to create an enjoyable work environment, offer attractive benefits and use technology to your advantage. 

A culture of attraction for workers

In managing the labor shortage, it is important to evaluate your current situation and think about what other options you have to draw more employees. It’s all about fun and enjoyment, which should translate into a positive work atmosphere. Remember, as a golf facility, you may be competing with businesses like pizza shops, big box retail stores and fast food restaurants, so it’s important to understand how you can create a more ideal work experience for job seekers..

You can find seasonal and part-time jobs with networking possibilities, varied job responsibilities, fun work experiences, flexible hours, and many other benefits. The atmosphere is not yoursA local golf club, driving range or recreation center. Now more than ever, it’s important to make sure that this is clear in your job listings and throughout your Processes for hiring

To Keeton Park golf courseTony Martinez is a Dallas-based PGA Professional who employs a younger staff to understand their clientele’s needs. Keeton Park offers a unique experience for both golfers and workers. It features the most current music, fashionable logos, and an apparel room with the latest Nike and Jordan golf footwear.

It’s this environment that golf facilities must present to prospective employees. Tony LaFrenere is the Executive Director at the Schaumburg Park DistrictHe says that Illinois is his favorite state because of the many amenities that his employees enjoy at his facility. These include a large fitness center and indoor and outdoor swimming pools as well as tennis and golf simulators. There are 27 holes of championship golf.

These perks will outweigh any discount offered to employees or the free meals a worker may receive in a restaurant or retail shop. It’s about messaging, and LaFrenere is going to high school and college job fairs to sing the praises of working at his facility.

Earn a living wage

With fewer workers to fill more jobs, the laws of supply and demand have largely dictated which businesses fill their vacant positions and which ones don’t. 

Local minimum wage increases mean that businesses including golf courses must adjust their budgets in order to pay higher wages. This will allow them to balance the loss of services caused by a reduced staff. 

The perks offered by your company should be highlighted in your training course. But, it is impossible to ignore the question of the salary. Many people choose businesses with higher salaries initially, then move on to more suitable jobs after considering the benefits and drawbacks of working in a different environment. 

Organizations like the National Golf Course Owners Association, (NGCOA), have industry experts. They are rightly cautious of increasing wages, but with few effective alternatives, redoing the budget to account for increased labor costs seems like a better option than counting the dollars lost by fewer rounds, reduced food & beverage revenues, and slower golf shop sales because of an insufficient level of staff on duty to adequately serve their customers. 

If you’re concerned about costs, however, a golf management platform like Small Biz Sense GolfYou can identify and maximize revenue opportunities. A platform that manages golf clubs can help you increase sales in your pro shops by sending out more. Automatic email blastsPromoting your products. The money you make from emails could be used to pay higher wages.  

Refer employees to the program

LaFrenere is a PGA Professional who has cultivated an energetic workplace. He and others like him encourage their employees to bring in friends and relatives. No one is better to praise the workplace environment than those already working in these positions. 

For employee recruitment, employers are offering monetary and other monetary incentives to their employees. Refer employees. Others offer cash or time off, while others provide perks and perks at work. Some even make it a competition, pitting employees against one another in an entertaining and competitive game.  

Employee referral programs not only create an enjoyable working environment but also empower staff. With the cost per hire often totalling several thousand dollars, incentivizing your current team with $200, a day off, a more flexible schedule or a prime parking space won’t be much of a burden on your course’s finances..

Employee retention is easier when they refer family and friends. 

You can free up as much of your employees as you like 

With fewer employees on hand, and a small pool from which to choose, golf courses must consider ways to get the job done without people—that’s where technology comes in. Many courses offer the possibility to book tee times online. Their websitesThese features eliminate the need for staff at golf shops to respond to endless telephone calls from prospective golfers. 

Golf course management software is similar to this. It frees employees from tedious tasks such as cleaning up after children. Management of inventoryAnd Accounting

The golf course superintendents Implementing autonomous mowersTo do what a human being did before computers. It has proved to be both efficient and economical. This is a huge benefit for golf courses as it allows them to use their staff in other parts of the course. This could lead to additional opportunities for these individuals in other parts of the golf course. 

Additions include golf courses and ranges autonomous range pickersAdd to their machine arsenal. The staff are freed from the monotonous tasks and can greet customers or attend to their requests, while still maintaining high standards of service and conditions.  

Keep your best employees  

Experts forecast that there will be an increase in the number of workers by Below 1%The problem has been affecting the economy for years, with an average of 1.6 million people affected annually between 2024 and 2031. As employers seek to deliver on their customer service promises, they’ll need to satisfy their employees by providing competitive salaries, a positive work environment, inclusion and good work/life balance.

Are you looking for a simpler way to monitor employee performance? Small Biz Sense sales data makes it easy for you to reward and keep top performers. Speak to one of our expertsFind out more about our software for your professional shop. 

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Cyndy Lane