15 Easy to Create Lead Generation Magnets for Attracting Prospects

Happy Wednesday everyone!  I am still recuperating from last week, but wanted to make sure that I delivered this blog post for you guys. 

Getting traffic to your website is one thing, but capturing that traffic is an entirely different one.  The goal of lead generation is to get prospects to show they are interested in your products and services. 

In order to do this, you need to create some type of free or low-cost item that you can offer to prospective customers in your target market.  These types of items are called Lead Generation Magnets.

What are lead generation magnets?

Lead generation magnets are essentially free resources that can help you capture and convert leads and also educate your prospects– (MarketingProfs).   A few companies and people that seem to do this very well are:

I’ve used lead generation magnets for a while now and have found them to be very helpful with:

  • Educating prospects that may be interested in my services
  • Building highly qualified lists
  • Providing valuable information about my services

For today’s blog post, I’ve rounded up a great list of 15 types of lead generation magnets that you can easily create to attract leads in your business. 

Please note: When creating your lead generation magnet, be sure that you are creating information based on the market that you are targeting.

  1.  Free Reports
  2.  Whitepapers 
  3.  Case Studies   
  4.  Free eBooks 
  5.  eGuides, Step-By-Step and How to Guides 
  6.  Free Training Videos (Reginald StinsonSocial Media Marketing Training Video
  7. Explainer Videos (Check out Neil Patel’s CrazyEgg Explainer Video 
  8. Infographics 
  9. Mini Kits 
  10. Tip Sheets (McarthyandKing.com)   
  11. Q&A Sheets (McarthyandKing.com) 
  12. Fact Sheets
  13. Audio CD’s 
  14. Testimonial Book 
  15. Free Product Samples and Trials 

Some Examples of Lead Generation Magnets


Lead Generation Magnet 1









Lead Generation Magnet 5











Lead Generation Magnet 13







Lead Generation Magnet 3










Lead Generation Magnet 15










Lead Generation Magnet 10








5 Places to Use Your Lead Generation Magnets

  1. Your website
  2. Landing Pages
  3. Trade Shows
  4. Direct Mail
  5. Advertisements (online and offline)

Lead generation magnets are powerful marketing weapons that you can use in your business to generate leads and educate your prospects.  I hope that this list gives you a starting point for creating a lead generating magnet that you can use in your business.  Cheers!

If you enjoyed this blog post, I would love for you to share it with your friends on Twitter, Facebook and LinkedIn

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

Click Here to Leave a Comment Below 2 comments
Soji Fagade

I have say a big thank you to you Kim for all the extremely valuable free resources you provide on small business sense. This site in my view is probably ‘the’ most useful resource filled site online. Well done.


You are very welcome Soji! Thanks for dropping by 🙂


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