Building a small business blog is an exciting, yet time consuming process, but with the right tools you can optimize your blog and turn it into a lead generation machine in minutes using the SumoMe lead generation software and plugin.
If you’re a busy entrepreneur blogger who runs a one-person or small operation, finding professional grade, easy-to-use services that work to drive traffic to your site and build your audience can save you precious time and energy.
Generating new leads can mean the difference between your business blog growing or falling to the wayside.
There a lot of lead generating tools out there, but if you’re looking for an inexpensive service that will cover all of your bases, SumoMe is a free to use plugin that hosts an entire suite of powerful, easy to set up tools that will get the job done.
Whether you use WordPress, other blog hosting sites, or you build your own website, SumoMe will work for you, and it’s compatible with mobile devices as well.
Below is a list of SumoMe tools you can add to your blog to bring people to your site and keep them coming back for more:
Get Discovered with Sumo.Me’s Lead Generation Software + Plugin
In order to be successful at consistently generating leads, first you have to get noticed and drive new traffic to your small business blog. SumoMe’s Discover tool is excellent at attracting new potential leads.
This tool works by promoting your blog and your articles on some of the 150,000 websites and blogs SumoMe is connected to.
In return for the free publicity, traffic, and new leads coming your way, your site promotes new content that is geared towards your target audience in kind.
Not only can this method generate new viewers, but it can also make you a go-to source of new content, which will turn leads into valued, loyal consumers of your work.
The Discover tool uses a I’ll scratch your back ,if you scratch mine relationship between you and other blogs and websites, but one that can be mutually beneficial overall.
Getting leads to find your work is half of the battle. Once readers are landing on your page, content and your call-to-action (CTA) and email capture forms, which we’ll talk about in the next step, will work to collect their information and drive conversions.
Email Capture Forms
SumoMe has a handful of powerful email capture and CTA forms to choose from that are both elegant and effective. This is important to note, since getting the attention and email addresses of your visitors is one of the easiest and most effective ways of building an audience.
Each SumoMe capture tool listed below has unique, customizable features, so you can hand pick the best options for your blog.
If you want to draw readers’ attention to your email list as soon as they land on your page, try the Welcome Mat tool.
This pop-up capture form can be placed on any page of your business blog, so interested readers can opt in to your email list right away. It’s also compatible with popular email marketing campaign services like MailChimp, Constant Contact, and more.
The List Builder and Scroll Box tools are also pop-capture forms, but both have a unique, respectful approach to asking for email addresses.
List Builder uses Smart Mode technology to determine when a reader is about click away from your site, and then displays a lightbox email capture form.
With the Scroll Box app, you can have your sign-up form pop-up when a reader gets to the bottom of your blog post or even half way through it, for example. The choice is yours.
Both of these are great options, if you’re looking to generate new leads through email marketing campaigns but don’t want to be pushy or risk turning people away as a result.
Lastly, you can install the Smart Bar tool. This unobtrusive email capture bar rests at the top of your website. Having this constantly in view, is a polite and visually appealing way to remind your visitors to join your email list.
Another fantastic and fast solution to generating new leads for your small business blog is to install tools on your site that make sharing your content as easy as possible for your target audience.
SumoMe has a couple of apps that will increase the rate your content gets shared online, so new readers and potential leads will check out your work. These apps are super easy to set up and place on your site, and once they’re live, they’ll handle all the hard work for you.
SumoMe’s Share tool adds share buttons to your content, so your readers can share your business blog posts with other people through social media, SMS, email, and more with just a click of a button.
The set up for this app is so easy, all you have to do is drag and drop where you want to place the share buttons on your blog.
Also, photos, image quotes, and other visual media are great for engaging and communicating ideas to people across the internet, but as it stands, it’s not easy for people to share images through social media.
However, SumoMe’s Image Sharer app make the process simple for your followers. The shared images will link back to your site, further driving traffic and generating new leads for your blog business.
Making sure your content is as convenient as possible to share is a quick and easy process with SumoMe, and it can only help you build your audience.
Generating new leads and driving conversions is vital to growing and maintaining any business blog, no matter its size.
Using tools like the ones SumoMe features is a simple way to bring new readers and potential customers to your blog’s doorstep.
They’re free and easy to use, so busy entrepreneurs like you can quickly set them up and get back to the real work – creating quality blog content. In minutes, you can optimize your small business blog to be a lean, mean, lead generating machine.