How To Engage Your Audience With Wow Content: Tips & Tools
Creating intriguing, quality content is not as simple as having a great idea. To reach maximum results and a target audience, online content must cover various aspects of the reader’s experience.
It can be difficult to know where to start. Even the best content creators need help and everyone has off days. It’s understandable and appropriate to seek assistance, especially from technology.
However, even with technology’s help, a writer and content creator must be able to stand alone, and to stand confidently by his or her work. It’s imperative to focus, research well and to be consistent. This is especially true if you really want to discover how to engage your audience with content.
5 Tips on How to Engage Your Audience with Awesome Content
First assess your weaknesses and then review the following tips & tools to get started:
#1: Always wear your research hat.
No matter where you are, or what you are doing, you may come across media, photos, music or articles that pertain to your work. Make sure you are using the resources at your disposal to help you stay organized. And always make sure to research thoroughly before even beginning to create any online content.
#2: Use your own voice.
It’s the only one you’ve got. And none of us is exactly alike. Use your unique perspectives and personality. Be sure they come through in your writing and content creation. Providing original views and relatable writing is key to fully engaging an audience.
#3: Spend time on your titles and headlines.
This is an important one and often something content writers feel rushed to complete. A title can make or break online content’s affect. Without an exciting or interesting title and headline, nobody is going to actually click through and read the entire article.
#4: Use keywords strategically.
Often you will come across online content that is so keyword heavy it’s frustrating to read. You don’t want to overwhelm your readers. Let the audience think for themselves and only use keywords at the right and relevant moments. Too many keywords and you’ll start being marked as spam.
#5: Remain on topic.
It’s natural for one topic to lead to another. However, when creating online content your work must be short, sweet and to the point. Make sure you are staying on the desired topic and that your title and headline correctly prompt the content that follows.
#6: Make your conclusion is just as important as the title.
It’s different, but equally vital to success. The ways you wrap-up content will affect whether or not people remember it. Go out with a bang and make sure your content stays with viewers as an experience. If you want engaging content, you want to keep the audience coming back for more.
#7: Edit, edit and then edit again.
Proofread your work religiously. No matter how good, or how crunched you are for time; always give your content the proper run through. Check for grammar, spelling and punctuation mistakes, as well as readability, topic focus and structure. It’s a lot to cover.
A List of Tools for Creating Engaging Content
The Hemingway editor is the perfect partner for online content. Users can type directly on the site and receive immediate suggested corrections that come in a Hemingway style. It covers adverb usage, hard to read sentences simple alternatives and even offer an overall readability score.
Portent’s Idea Generator
Portent’s Content Idea Generator is awesome for content creators who are stuck with finding the right topic or title. Users can enter words and receive endless title ideas that are fun and attention grabbing.
This professional writing service is a great place to find proofreading and editing assistance. Their certified writer’s can help with structure questions and writer’s block. And their blog is chock full of inspiration. Find more information and review here.
When you need quick access to high-resolution images, head to Unsplash. Don’t get stuck paying copyright fees for misused photos. Choose from the sites gorgeous digital uploads and even subscribe to receive 10 new free-to-use images every 10 days.
Clichés are common phrases that will quickly connect a wide audience. And sometimes finding the perfectly fitting and witty cliché can be a struggle. Use the Cliché Finder to easily sort through your options by searching a few choice words.
Google Trends is a great place to find relevant and desired topics. Users can check by country or region and find what people of their target audience are talking most about.
Anyone can have a good idea. However to turn a topic into a unique and engaging piece of online content takes work. Stay focused and remain confident by following these tips.
Always use the resources technology offers. It’s a fast-paced, digital world, and content creators must keep-up. Use these tools to help increase your productivity and better connect with your readers.
This is a featured contribution from a guest author at Small Business Sense
Kenneth Waldman is a passionate content creator with over 5 years of experience and also a Designer at AskPetersen Essay Reviews. He writes on such diverse topics as marketing, tech trends, freelancing. Follow him on Twitter.