A marketing kit is kind of like a portfolio that shows what your company has to offer. This is the time to put your best foot forward as your marketing kit will help to attract new customers, educate current customers, and form new business partnerships – in other words, it’s a big deal.
Using a small business marketing kit in your business will help set your company apart from other businesses. Let’s take a look at some of the important steps you should take when putting together your marketing kit:
1. Brainstorm before creating any materials
Think about your target audience – are they men, women, 30-somethings, house-wives? Figure out what problems your business solves for your audience – what do you have to offer? Write some message drafts to your audience telling them what your product or service can do for them.
2. Put together your kit
Once you’ve sufficiently brainstormed all your ideas, you’ll need to figure out what to put in your marketing kit. Here are some suggestions from About.com marketing of items that you can add to your kit:
– Purchase a Folder with Pockets or a Long White Envelope; Add your Logo
Try not to think about the cost, as this will be the infrastructure for your entire marketing kit. You are not going to want something cheap-looking. Head to your local office supply store and pick out a classy folder that meets all your needs. Add a custom label with your company’s name and contact info, and you’re off to a good start.
– What Makes your Company Different from Others” Sheet
This should be the cover page for your kit. It should be professionally printed and contain your logo and contact information.
– List of Your Products and Services
List all of your products and services in a clear and concise manner. Your products and services should make sense to someone who has no idea what your business does.
– Customer Testimonials Page
Include some testimonials from some of your existing customers. Testimonials are power marketing weapons. Your testimonials should be personable and relatable, as these will help attract new customers.
– Include Case Studies
This is a good way to showcase a successful story. Use a particular situation where you were able to solve a customer’s problem – this shows potential clients that you can meet their needs.
– Your Company’s Story
This is a great way to tell prospective customers how your company got started and create
3. Give your Marketing Kit to Prospective Customers
It is best to give your kit to small businesses that you are interested in doing business with. To make an even better impression on prospective customers, you should mail your kit to your prospective customers before meeting with them.
Here is an example of a great marketing kit for photography:
You should be as creative as possible with these elements so you can stand out from all the other companies out there that are still just using tri-fold brochures. The goal is to make an impact, and these ideas (when done correctly) can be excellent tools in helping you do that. Happy Marketing Peeps!