Marketing a small business can be very expensive. One of the biggest mistakes that I have seen small business owners do is to spend a ton of money on marketing their businesses—but fail to get any results. Today on Small Business Sense, I will be presenting 5 Low Cost Guerrilla Marketing Ideas that you can use in your business.
Effective Guerrilla Marketing Ideas
Guerrilla marketing refers to marketing tactics that are “out of the box.” Generally using limited funds, such campaigns rely on good timing and creativity.
If you are a looking for effective ways to spread the word about your business, then you should definitely give these guerrilla marketing ideas a try:
Using T-shirts is the best way to let as many people know about your business as possible. For this to be a hit, you should do the following:
- Your t-shirt must have either a catchy image or a catchy slogan. Cutting your message between the front and back parts of the shirt can also pique curiosity and drive people to seek your business.
- Size matters when it comes to drawing and texts. That is to say, the farther a person can see your t-shirt message, the better.
If you own your office building or if you can get permission from the owner, this guerrilla marketing plan can do wonders for you. With a creative concept, a clear message, and an array of paint colors, you can turn your building’s wall to a giant, eye-catching advertisement.
Flash mobs are becoming more and more a hit. The great thing about it is that you can easily do it with a couple of friends, and you can choose what kind of “presentation” you will do. Many people opt for music-related mobs like a band, a choir, or a dance group, but you can also stage a play or drama.
Hosting or sponsoring events is a great way to make more people aware and even fall in love with your business and offers. Of course, it will bode you well if you choose events that are relevant to your industry. For example, if your business is focused on real estate, an event attended by homeowners will be a great choice.
Business Card with a “Free Service” Offer on the Back
Creating an inexpensive business card and adding a “FREE” service offering to the back of the card is an awesome guerrilla marketing tactic that I have used in my business to get clients. Some examples of free service offerings include: Half off of a service, or a One Hour Consultation, etc.
So tell us, are there any guerrilla marketing tactics that you are using to generate business that you would like to share with us?