Gone are the days when small businesses rely on newspapers, radio, and television for their target customers to hear their voices. We have arrived at a new era wherein business success isn’t measured by how much money you spend but how thorough your marketing strategy and how smart your choices of social media platform is.
There’s really no denying it: today, social media has become one of the easiest and most effective tools for growing businesses and boosting one’s bottom line. However, to succeed with it, you must know the right business strategies to use. Not sure where to start?
Here are five highly effective strategies for growing your business with Social Media:
1. Run Contests from your Social Media Accounts
When transitioning from traditional methods to social media, the number one problem businesses encounter is the lack of followers, fans, or subscribers. This is common and is often the reason why many small business owners get discouraged.
Just think about it: you open up shop, but no one is visiting, much less purchase anything. What many business owners don’t know, however, is that there’s an easy way to get more followers and, at the same time, improve brand awareness. What is it? A contest!
Running a contest using social media such as Facebook, Twitter, YouTube, or Pinterest is relatively easy to start and handle. Given the right combination of mechanics and prizes, a series of contests is sure to massively grow your business in a short amount of time.
2. Post Interesting Content via your Social Media Accounts on a Regular Basis
What’s the use of having thousands of followers when they’re not interacting with your company or purchasing anything? How can you make your followers do so when you’re not investing enough time on your social media pages? Always remember, “Content is King.” When posting content, make sure that you:
- Post interesting, witty content on a regular basis,
- Encourage your followers to share their opinion by discussing relevant topics, and…..
- Offer a variety of content by mixing it up with news, statistics, and trivia about your niche.
3. Use Cross Promotion in your Social Media Marketing Strategy
If you want to get the most out of your social media campaign, it will be beneficial to cross-promote your pages. You can use cross promotion in your social media marketing strategy by: Including links to all your social media pages on your profile, creating unique posts for each site and sharing them on your other pages, and reminding your audience to follow your other social media accounts.
4. Get to Know and Love Search Engines
Search engine spiders are able to reach all the nooks and crannies of the Internet, social media included. You have to take advantage of this fact and make your social media pages visible in the search results. If you want to get high search rankings, you must follow the things they love and avoid the things they hate.
So, what do search engines love?
- Informative content that users can really use
- Constant content updates
- Staying on topic (i.e., if your business is about pizzas, you ought to focus on pizza-related news, facts, and deals)
- Proper use of keywords
- Natural backlinks from reputable sites
What do search engines they hate?
- Keyword spamming
- Duplicate content
- Link farming and spamming
5. Spy on your Competition (Don’t Re-Invent the Wheel)
This might sound unethical, but it’s certainly a time-proven marketing strategy—one that all the big brands have already adopted.
This social media strategy basically involves visiting rival companies to see the business strategies they are using, getting to know the kind of fans or followers that interact most with the said rivals, applying successful strategies being used by your rivals, and reaching out to your rivals’ responsive followers and looking for similar kind of fans and followers.
Becoming a business social butterfly isn’t as difficult as it sounds. Fortunately, with social media, you can reach your followers, improve brand awareness, and boost your revenue stream without spending a lot of time and money.
So tell us…what strategies are you using to grow your business with social media?