6 Digital Marketing Trends to Watch in 2015

Want to learn what is working in Digital and Online Marketing today? Great!  Take a peek at this infographic courtesy of SmartInsights.com to find out 6 digital marketing trends that you should watch out for this year.

What is Digital Marketing?

Digital marketing is quite simply the use of mobile and digital devices such as smartphones, tablets, pc’s, social media and etc as a part of your marketing and communications channels in your business.

Key takeaways and stats from this infographic are as follows:

1.   40% of the Worlds population is using the Internet
2.   91% of internet searches are done via PC’s and Laptops; 80% of web surfers are using their smartphones to conduct searches (Hence why having a responsive website is very important)
3.   93% of B2B companies are using social media encourage interaction through content marketing
4.   Smart TV’s are the number one emerging devices being used to search the internet
5.   Email Marketing is the top rated digital channel for improving customer communications and building brand loyalty (See my Article on Creating an Autoresponder Sequence for Email Marketing and Customer communications)
6.   Tablets, iPads and Desktops have very high conversion rates