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Understand the work of the web editor to choose the right one

Knowing how a web editor works is essential when looking to hire one. Indeed, this profession is home to an infinity of individuals with very heterogeneous skills. You wouldn’t want to hire a web designer only to be disappointed with their performance, would you? To succeed in your selection and avoid wasting time and money, you will inevitably have to look into the profiles and working methods. In this article, we therefore help you to […]

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Programmatic Advertising – What It Is and How It Works

Before we discuss programmatic advertising, it’s important to understand what it is and how it works. There are two main types of data used in programmatic advertising: first-party data and second-party data. First-party data comes from the advertiser, while second-party data is collected by a third-party agency. Neither type is completely private, and third-party data […]

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3 Things Most People Do Not Know About SEO

The SEO world is highly complicated, much more than most people think. And the truth is that internet marketers from around the world do not really want you to know everything they do. If you would know their information, you wouldn’t hire SEO agencies. The truth is that you do need SEO services for every […]

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What Is the Employee Retention Tax Credit?

Some reports have suggested that up to one-third of small businesses in this country closed either temporarily or permanently during the COVID-19 pandemic. It’s clear that COVID took a huge toll on the small business landscape over the course of the last few years. The Coronavirus Aid, Relief, and Economic Security Act—better known as the CARES Act—was put […]

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