When running a marketing campaign, there’s a sequence of steps that your team must follow to ensure the effectiveness of your marketing efforts. This is commonly known as the marketing campaign’s workflow. An improper workflow in your marketing campaign can lead to gaps in communication, missed deadlines, and having to clean up on improper workflow […]
Continue ReadingIn a world where the means of promotion has been revolutionised, every brand turns to social media platforms to promote the kind of services and products they provide. There are multiple platforms that come with their own strengths and weaknesses which help you boost your engagement and increase your followers. While many marketing agencies have […]
Continue ReadingIn 2021, being able to sell yourself virtually is one of the most important skills any entrepreneur can possess. A recent hiring survey supports this, with 58% of US-based hiring decision-makers surveyed confirming they regarded social professional networks as a reputable source for hiring. The most effective way to get the attention of employers and […]
Continue ReadingSocial Media has been playing a very important role in the development of businesses and brands in recent times. In olden times, the companies marketed their brands through many cliche methods like printing out posters and flyers and advertising their brands with cheesy slogans and such. But, due to the development of social media, people […]
Continue ReadingA website is like your business card. It should present the very best of your company and be a guarantee of a solid product and effective collaboration. If it doesn’t serve its purpose, it’s actually quite useless. And if it’s not visible in the search engine results, potential customers probably have some difficulties in reaching […]
Continue ReadingDue to the peculiarities of today’s marketplace, most businesses, especially small-scale enterprises, have had to up their marketing budget and revamp their strategies to remain in competition with larger companies. Investing in the right market strategy will help attract traffic to your brand and expand your market reach to your target audience. One question that […]
Continue ReadingYou need to check out many things when starting your online business or even bringing your business up to date. In 2021, it is important for businesses to be in line with the requirements of Google, the world’s largest search engine. This means getting correctly listed and using effective techniques, like SEO or paid advertising […]
Continue ReadingSearch engine optimization (SEO) is a set of practices that aim to bring in more quality traffic to your site. Search engine optimization (SEO) is essential for small businesses in order to ensure that new and returning customers can find them when searching online. SEO is a long-term strategy. Considering that only 36% of small […]
Continue ReadingIf the term “reputation management” is limited to Google reviews of your company, there may already be a problem somewhere out of your sight. The Internet is vast, and some people are less loyal and more demanding than others. Even a perfect business will have at least a couple of destroying reviews. Your reputation goes […]
Continue ReadingInstagram Influencers have a large, engaged audience that businesses can use to build credibility and drive sales. Instagram marketing strategy enables businesses to connect to their target audience in a more authentic way than with traditional advertising. In Influencer Marketing, brands build their relationship with their target Influencers who will be able to sell directly […]
Continue Reading