Your business card is a free advertising space. As such, leaving the back of your card blank is similar to having two advertising boards and refusing to use one of them because all your information could fit on one.
Below are ten ideas of how you can make excellent use of the back of your business card:
1. Add links to your social media profiles
Using the back of your business cards to showcase your social media accounts. This is an excellent way to get people to follow you on social media and drive new visitors to your business using social media.
Adding your social media accounts to the back of your business cards also gives people another way to get in touch with you as well.
2. Give away a product promo or a discount on your services
Another brilliant idea would be to utilize the space to give away a promotional offer or discount on services that you offer. This is a great way to use the back of business cards to market your business.
This is especially applicable for business people in the visual arts, hospitality and architecture industries
3. Add a QR code with a link to a video
You are probably wondering if you can add a video to a business card, not quite. However, you can create a to your video for your audience to check out on their free time.
Adding a video to your card is not just cool but also helps your audience to find relevant information about your business easily.
What’s more, a video helps you direct your audience to the information you want them to find since you have total control on the content of the video.
A video works for almost all businesses since you can use it to demonstrate your expertise in your area of operation through giving free tips, showcasing your work, offering discounts and giving a background of your brand among others.
However, it is especially great for professionals in the digitally animated industries and for those whose businesses are founded on their personality.
If you want to showcase your style and express your enthusiasm to your potential customers, a video is the way to go.
4. Add a link to a lead magnet of freebie
Personal networking is one of the best ways to connect with prospects unfortunately, it is not always the most effective.
Once you meet with a prospect, you make an instant connection but this connection is lost shortly after you shake hands and exchange cards.
This is more so because in most cases, the contact details you give the prospect are your only point of contact.
As such, the information you put on your card is the difference between a maintaining a connection and losing it forever.
So how do you ensure that the prospects reach out to you? By offering them something they want as an incentive in exchange for their effort.
To expand your contact list, place a link at the back of your card that they should follow to get what you promise.
The link should lead the prospects to a landing page that requires them to enter their contact information to unlock the token you are offering.
5. Offer Discounts
Offering discounts to your customers and prospects has always been a business winner and a great way to encourage your audience to buy your products.
Use the back of your business card to make your connections an offer they cannot refuse such as a 20% discount on all your products, buy one get one offers or free consultation sessions.
This idea can be customized depending on the products or services offered to suit your business.
What’s more, you can make your offer exclusive to only those holding your card to encourage your connections to keep your card for future use. This goes a long way in helping you establish a long term relationship.
6. Add testimonials from customers
Testimonials are a great way of building credibility, which in turn attracts more business. You can either print a few testimonials, a link to an online testimonials page or a list of high profile clients that you have worked with before.
7. Personalize it for your prospects
If you are planning on giving out your card at networking events, you can be sure that your prospect will have a bunch of cards from other professional offering similar products as you.
Making your card all about your client instead of trying to sell them a bunch of products they do not need is a superb way to stand out.
So how do you do that? Easy, print the back of your card in a way that you leave blanks to fill depending on each prospect’s needs.
You can have your name, where you met, date and a space to fill out what the prospect should call you about.
For instance, if during a conversation you gather that a person is looking for a specific product, and write something like, “call me about __________________ (the specific resource the prospect is looking for) ___________________”.
The prospect is more likely to call you if you address his/her need directly than they would if they see your card as spam.
8. Referral Cards
As pointed out earlier, your card is the best way to keep your personal connection. What if I told you that your business card can get those connections going deeper than with the initial contact? Yes, they can.
If you add a referral card at the back of your card that contains an incentive, such as a discount, prize, or a ‘thank you’ gift for every referral, you can get your contacts to refer their friends and family.
Referrals are a great way to attract more business and now you know how to get them.
9. Appointment card
The best way to ensure that your clients do not miss any important meetings, is by reminding them of their commitments to you. What a better way to do this than by having a reminder at the back of your business card?
Having an appointment card at the back of your business card is especially convenient since you are more likely to have your business card with you at all times, even when outside the office.
10. Tell people what you do (add a powerful slogan or brand statement)
Finally, you can use the blank back space of your business card to elaborate more about your business.
Now, this is not one of those revolutionary ideas since most business people already do this, but it works.
The trick is to get the right words. The back of your card can only hold a few sentences but if properly written, this small copy can tell your prospects all they need to know to make that first initial step towards hiring you.
When a prospect receives your card, the first thing they will do is look at the front page, which is usually your contact details, then flip it over to get more information.
Here, you get about 20 seconds to make a lasting impression. Keep it short, punchy and memorable.